Who you are

• This role is ideal for a marketer who pairs strong strategic instincts with the desire to build things from scratch. You aspire to join a team of product thinkers, designers, and storytellers — and you want to be the person who defines how we bring Dia into the world
• 6+ years owning positioning and go-to-market at a product-led company. You’ve built the frameworks — not inherited them — and can walk us through the decisions you made and what they changed
• You’ve operated across the product-marketing line. Whether you’ve held both titles or your PMM work shaped product decisions, you understand how products get built, not just how they get marketed
• You have taste and an editorial eye. You hold a high bar for how things look, read, and feel — and you’ve partnered closely with design teams to get there
• You’re entrepreneurial and AI-native. You move fast with a small footprint, use AI tools in your own work, and don’t wait for headcount to make things happen
• You want to do things differently. You’re drawn to products that don’t market themselves and excited by the bet we’re making on Dia. You resonate with our company values ↗
• We’re primarily focused on hiring in North American time zones and require that folks have 4+ hours of overlap time with team members in Eastern Time Zone

What the job involves

• We’re looking for our founding Product Marketing Manager to bring strategic structure to how we take Dia to market. Dia is growing from early adopters into a much broader audience of knowledge workers, and this role will shape how we make that leap
• You’ll define the positioning, messaging, and go-to-market foundations that shape how we explain the product, how we launch features, and how we show up across the full customer journey
• Our marketing team is small and creative, and we’re not looking for someone who wants to run someone else’s playbook. We need someone who gets excited by our bet — then builds the systems to bring it to life: positioning frameworks, launch processes, lifecycle campaigns, cross-channel cadence
• You’ll set the direction and do the work, operating at the intersection of product and marketing with the craft sensibility that matches how we build our product
• Define positioning and messaging: Establish Dia’s product narrative, value propositions, and messaging hierarchy across surfaces ground
• Own go-to-market strategy for product and feature launches, including positioning, channel strategy, timing, and cross-functional coordination
• Develop use case storytelling and social proof — shaping the narratives that show people why Dia matters for how they work, and amplifying how real users talk about the product
• Set the strategic direction for how Dia shows up across website, email, and social — defining what we communicate and why, not managing posting schedules
• Own lifecycle and re-engagement strategy across the full user journey — onboarding, activation, retention, and how we speak to members at every stage
• Work closely with Product, Engineering, Design, and Insights to plan launches, validate narratives, and resolve adoption friction
• Keep a live line to customers through community, feedback loops, and direct engagement — turning what you hear into sharper positioning and better go-to-market decisions

The application process

• Deadline to Apply: July 28, 2026 at 7:00 AM UTC

Benefits

• Choose-Your-Own-Compensation Plan: When we give you a job offer, we’ll actually give you two different offers — one that is focused on having a higher salary and one focused on higher equity. Candidates can choose either offer (or any numbers in-between) when they accept.
• Best in the Biz Insurance: We provide employees with full coverage medical, vision, and dental insurance and a free One Medical membership to help you keep you and your family healthy. We cover 100% of employee plan costs and up to 90% for dependents.
• Napping During the Workday: Some of us are better in the mornings, others are more productive in the afternoon. People should take breaks when they need to. If you’re on our team, we trust you to get your work done — our policy is: work when it makes sense for you!
• Take Time Off, Please!: We believe that people do their best work when they’ve rested and had valuable time off. So rather than having a maximum number of days off, we actually have a recommended minimum vacation of 20 days a year. Take time off when you need it and also just when you feel like it.
• Extremely Flexible Parental Leave: We are proud to offer an extremely flexible 12 weeks of parental leave — for any parent regardless of gender and for birth, adoption, surrogacy, or fostering. Take the 12 weeks all at once, or split up days to slowly transition back to work — we’re accommodating to everyone’s different situations! Birth mothers also qualify for an additional 6 weeks of medical leave.
• Design Your Dream Home Office: We are a remote first company. About half of our team currently lives outside of New York and across 5 different time zones. So if you need some stuff to make working from home a bit easier, we offer a $1000 stipend for anything you need to get comfortable.
• Cozy Office in Brooklyn, Wooo!: If you do happen to live in the New York area (or you want an excuse to visit) you can come into our beautiful office in Williamsburg. Coming into office is entirely optional, some of us come almost every day and some of us come in once a week. No obligation, we just genuinely like each other!