Lifecycle Marketer Jobs in San Francisco Bay Area, New York
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Lifecycle Marketer
Top Benefits
About the role
Who you are
- 4+ years of experience in lifecycle or email marketing
- Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
- Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments
- AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows
- B2B or B2C SaaS experience is a strong plus
What the job involves
- As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the customer lifecycle of Mercury users, with a focus on product adoption, cross-sell, and upsell
- You’ll work closely with product marketing, data science, and engineering to maximize the number of users who use Mercury features and products and retain on the platform
- Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell
- Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them
- Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
- Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention
- Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
- Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results
Benefits
- Health, dental, & vision
- 12+ weeks of paid parental leave
- $600 USD custom WFH equipment setup
- Unlimited vacation policy (with a mandatory minimum)
- Annual $1K learning & development budget
- Paid 6-week sabbatical after the 5-year mark
- Weekly $100 food budget
- Monthly $100 wellness budget
- Monthly $50 cellphone reimbursement
- Pet-friendly offices with free tea and beverages, plus lunch and snacks
- Unlimited vacation policy (with a mandatory minimum)
- Retirement matching up to 4% of base salary (401K/RRSP)
- Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
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About Mercury
Mercury is the fintech ambitious companies use for banking* and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 200K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. To learn more, visit Mercury.com.
*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust, Members FDIC.