Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365.

To learn more, visit www.mattermost.com

Mattermost is seeking an AI-native digital builder who treats the website as infrastructure — not a marketing brochure. We are evolving our web platform toward a modern, static-first architecture powered by a headless CMS, Git-based workflows, and AI-accelerated systems.

This Role Sits At The Intersection Of

• Digital growth
• Website operations
• AI-driven workflows
• Automation systems
• Analytics and experimentation

You will operate and continuously improve the digital platform that powers Mattermost’s growth — including the website, automation workflows, and digital infrastructure supporting marketing programs. This is a hands-on builder role , where you will execute daily work while improving the systems behind the execution.

You Will Work Closely With

• Head of Growth Marketing
• RevOps
• Product Marketing
• Engineering

to ensure Mattermost’s digital infrastructure supports demand generation, pipeline growth, and enterprise credibility .

What You’ll Do

Website Platform Ownership

Operate and improve the Mattermost.com growth platform, running on a modern headless CMS and static site architecture. Responsibilities include:

• Managing content and landing pages in the headless CMS
• Launching campaign landing pages quickly using reusable templates
• Maintaining structured content models and page components
• Supporting website builds and deployments within Git-based workflows
• Using preview environments to validate changes before publishing
• QA releases for performance, accessibility, conversion logic, and analytics tracking
• Troubleshooting minor frontend issues (HTML, CSS, layout)
• Supporting experimentation on page structure, messaging, and UX

You Should Be Comfortable Operating In An Environment Where

• Content is managed in a CMS
• The site deploys via CI/CD pipelines
• Changes are versioned in Git

Note: You do not need to be a full-stack engineer, but you should be comfortable working within modern web infrastructure.

AI-Driven Digital Workflows

Design and implement systems that make digital marketing faster, smarter, and more scalable:

• Build AI-assisted workflows for page generation, SEO analysis, performance monitoring, and content optimization
• Integrate AI tools into digital operations
• Design repeatable workflows that reduce manual marketing work
• Create AI-supported processes for landing page creation, metadata generation, and experimentation analysis
• Support AI-driven experimentation across web pages and campaigns

You Should Be Able To Describe

• AI tools you actively use
• Automation workflows you’ve built
• How those workflows improved speed or outcomes

Automation & Marketing Systems

Build automation systems connecting our website with the broader marketing stack:

• Build automation workflows using n8n, Zapier, Make, APIs
• Connect website systems with Salesforce, Marketo/Pardot, 6sense, Qualified
• Automate reporting and operational tasks
• Reduce manual work across marketing operations
• Design repeatable digital workflows

You think in systems, not one-off fixes. Conversion Optimization & Digital Growth

Help improve how visitors move through the Mattermost website and funnel:

• Improve landing page performance
• Optimize demo request and conversion flows
• Identify friction in user journeys using analytics
• Design and run conversion experiments
• Support demand generation programs with high-performing landing pages

Optimization is a continuous system, not an occasional project. Digital Analytics & Measurement

Ensure digital systems are instrumented correctly and producing usable insights:

• Manage analytics instrumentation (GA4, GTM)
• Maintain accurate event tracking and tagging
• Support funnel and conversion analysis
• Automate reporting workflows where possible
• Ensure clean integration between website and marketing systems

Required Qualifications

• 3–6 years' experience in B2B SaaS digital growth, web operations, or technical marketing
• Experience operating marketing websites using CMS or headless CMS
• Familiarity with modern web architectures (static sites, Git workflows, CI/CD)
• Solid understanding of website fundamentals: schema, tagging, internal linking, crawl/indexing, page performance
• Hands-on experience with GA4 and Google Tag Manager
• Demonstrated use of AI tools for production workflows
• Experience building automation workflows using n8n, Zapier, Make, APIs
• Proven experience improving conversion, digital performance, or discoverability
• U.S. citizenship required — this role may require obtaining and maintaining a U.S. government security clearance in the future

What Will Make You Stand Out

• Experience operating headless CMS or static website frameworks
• Comfort working in Git-based workflows
• Experience integrating marketing tools such as Salesforce, Marketo, 6sense, Qualified
• Experience building AI-driven marketing workflows
• Strong experimentation mindset
• Curiosity about emerging technologies
• Ownership mentality and bias toward action

What This Role Is Not

This Role Is Not

• A content writing role
• An agency coordination role
• A light-touch digital marketing position
• Surface-level AI experimentation

This role is responsible for operating and improving the digital systems that power Mattermost’s growth.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Mattermost is an EEO Employer, we are a remote-first, open-source company.

We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.

Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.

If you require accommodations during the interview process, please let us know—we’re happy to assist.