DESCRIPTION DU POSTE

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Position Overview:

The Senior Analyst for Digital Marketing Analytics works work closely with Marketing, Media, and e-commerce teams to measure campaign performance, identify optimization opportunities, and support the scaling of high-performing digital marketing initiatives.
This role requires a strong understanding of digital media, marketing channels, customer behaviour, campaign measurement, and analytics. The ideal candidate is highly analytical and can recommend actionable insights based on data to improve media efficiency and support full funnel strategies.
Core deliverables include regular campaign analysis; building reporting dashboards; supporting test design; and conducting quarterly business reviews and deep-dive analyses.

Key Responsibilities:

Conduct regular digital marketing and media performance analysis to identify opportunities for campaign improvement, optimization, and scale
Analyze campaign performance across channels (e.g., paid search, paid social, display, video, DOOH, owned channels, etc.)
Partner with Marketing and Media teams to understand campaign objectives, define KPIs, and develop measurement plans
Identify opportunities to improve media efficiency, including audience targeting, budget allocation, creative performance, channel and funnel mix, and campaign timing
Build and maintain reporting dashboards as needed by business stakeholders
Create and analyze audience segments for campaign targeting and reporting
Translate campaign results and customer insights into clear, actionable business recommendations
Analyze test-and-learn initiatives, including A/B tests, holdout tests, geo-tests, and audience tests where applicable
Support analytics strategy in developing and improving measurement frameworks, reporting standards, and anomaly detection
Communicate findings clearly through presentations, dashboards, summaries, and executive-ready recommendations
Respond to ad hoc requests for analysis, data and information on a regular basis.
Responsible for sourcing, cleaning, summarizing, and analyzing data from multiple data sources

Competencies:

Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns

Skills:

Media Acumen and Stakeholder Engagement
Strong understanding of digital marketing, media performance, and campaign measurement
Experience in analyzing media channels such as paid search, paid social, display, video, programmatic, email, affiliate, or owned digital channels.
Strong ability to identify campaign improvement opportunities and recommend actions to optimize spend, targeting, creative, channel and funnel mix, and audience strategy.
Strong storytelling skills with the ability to simplify complex analysis into clear business recommendations.
Pragmatic approach to data analysis to insights generation with proven ability to deliver actionable insights that influence marketing strategy and campaign execution.

Technical and Analytics

Strong experience with SQL for data extraction, transformation, and analysis. Experience using Python, R, or other statistical tools for advanced analytics is an asset.
Experience in building dashboards and reports using tools such as Tableau and Looker
Experience in with web analytics tools such as Adobe Analytics or Google Analytics is an asset.
Familiarity with media platforms such as Google Ads, Meta Ads, DV360, TikTok Ads, Pinterest Ads, or other digital advertising platforms is an asset.

Measurement and Testing

Understanding of marketing KPIs such as impressions, clicks, CTR, CPC, CPM, CPA, ROAS, conversion rate, revenue, etc.
Experience with campaign measurement approaches such as pre/post analysis, incrementality testing, A/B testing, audience testing, attribution, or marketing mix modeling is an asset.

Ways of Working
High level of attention to detail and strong follow-up skills.
Excellent listening and communication skills, both verbal and written.
Self-starter with the ability to work independently with general guidance.
Team player with high energy, curiosity, and demonstrated initiative.

Direct Manager/Direct Reports:
Reports to Manager of Digital Marketing Analytics

Travel Requirements:

Limited

Physical Requirements:
Extended Sitting
Repetitive Tasks

On-site:

5 days in office
Travel to store location at least once a quarter

Working Conditions:

Working in an office setting, computer work, camera on virtual meetings

Minimum Education:

University degree in Mathematics/Statistics, Marketing, Business Intelligence or related field.

Minimum Years of Work Experience:

4+ Years of experience in Database marketing and/or business intelligence role (preferably in a retail environment or media)
3+ years of experience using tools such as SQL, Python, R, Tableau, Looker
Media, Retail, or e-Commerce experience is an asset

Minimum Leadership Experience:
Stakeholder management is an asset

Certifications and Other Requirements:

None
Certifications in Google Analytics, Google Ads, Meta Ads, TikTok Ads, Adobe Analytics, Tableau, or cloud/data platforms are considered assets
Working knowledge and experience with BigQuery

Other Requirements/Assets:

Familiarity with any cloud platform
Familiarity with dashboarding tools such as Tableau or Looker
Familiarity with Big Data Architectures (tools and applications)

The pay range for this position is between $62,200.00 - $70,100.00