This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director Demand Generation based in Canada. This role sits at the core of a high-growth marketing organization responsible for driving pipeline and revenue through scalable, data-driven demand generation strategies. You will own top-of-funnel performance while shaping how campaigns translate into measurable business outcomes across new business and expansion segments. Acting as a strategic operator, you will identify gaps in the funnel, design and execute multi-channel programs, and continuously optimize performance based on data insights. The role blends strategy, execution, and experimentation, requiring close collaboration with Sales, Business Operations, and Marketing teams. You will also influence field marketing initiatives and high-impact events that accelerate deal velocity and strengthen customer engagement. This is a highly analytical and hands-on leadership role for someone who thrives in fast-paced SaaS environments and is passionate about building predictable, scalable revenue engines. \n

Accountabilities: Own and drive top-of-funnel demand generation strategy focused on lead, MQL, and pipeline growth across new business and expansion segments. Design, execute, and continuously optimize multi-channel campaigns across paid, organic, and experimental channels. Manage paid media programs in partnership with external agencies, ensuring performance accountability and continuous iteration. Lead field marketing initiatives including conferences, executive events, and pipeline-acceleration programs. Build forecasting models for leads, MQLs, and pipeline to ensure accurate visibility into performance and growth levers. Identify and test new growth channels, running structured experiments to validate and scale successful initiatives. Own campaign operations including lead flow, routing logic, and data integrity in collaboration with Sales and RevOps teams. Partner closely with Sales and Business Operations to ensure alignment between demand generation efforts and revenue outcomes. Requirements: 5+ years of experience in demand generation or growth marketing within a B2B SaaS environment. Proven track record of driving pipeline, MQLs, and revenue impact through multi-channel demand generation programs. Strong analytical skills with experience building forecasts, interpreting funnel metrics, and translating data into actionable strategy. Experience managing paid media campaigns in collaboration with external agencies and performance partners. Hands-on knowledge of marketing automation, CRM systems, and lead lifecycle management. Ability to operate independently, balancing strategic planning with hands-on execution. Strong experimentation mindset with a history of testing and scaling new channels or tactics. Excellent cross-functional collaboration skills with Marketing, Sales, and Revenue Operations teams. Bonus: familiarity with user or market research audiences and related SaaS ecosystems. Benefits: Competitive compensation including base salary, commission, and equity opportunities. Comprehensive health, dental, and vision insurance with mental health support. Flexible remote work environment with global collaboration opportunities. Generous paid time off and flexible vacation policy. Paid parental leave and family support benefits. Home office setup stipend and ongoing remote work support. Access to wellness, learning, and professional development programs. Equity participation in a high-growth, venture-backed company.

\n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1