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Sr Analyst, Business Insights
Top Benefits
About the role
The Opportunity
The Sr Analyst, Business Insights supports the Sonnet Marketing team by
delivering reporting, digital funnel insights, and performance analytics across key channels. Responsibilities include analyzing sales performance, quote mix, and retention trends; building and automating dashboards; and synthesizing insights to inform leadership decisions.
The role also supports CX investment prioritization, providing data‑driven
recommendations to guide resource allocation, and contributes to planning and forecasting through performance projections, scenario analysis, and KPI tracking.
The Analyst partners cross‑functionally with Marketing, CX, Sales &
Distribution, and Technology to reduce operational bottlenecks, strengthen KPI governance, and support successful roadmap execution.
What to Expect
- Digital Funnel & Performance Analysis - Analyze digital traffic, funnel conversion metrics, and channel performance. Provide impact estimates for CX initiatives to inform prioritization and measure/analyze post implementation to understand business impact.
- Reporting & KPI Development - Build and maintain KPI dashboards for operational performance reports. Deliver clear, concise insights to operational and leadership teams.
- Automation & Data Enablement - Automate recurring reports where possible.
Support data quality, structure, and enablement to ensure accuracy and
consistency across KPI reporting and forecasting.
- Business Support & Ad‑Hoc Analysis - Support business partners with ad‑hoc analysis, business case inputs, and insights tied to lead optimization, sales performance, and digital behaviour trends to inform decision‑making across initiatives.
What you Bring
- Bachelor’s degree (or higher) in analytical field such as Math, Statistics, Engineering, Business. Marketing knowledge/experience also an asset.
- 2–5 years of relevant experience in an analytical or quantitative role.
- Experience with data analysis, SQL, Google Analytics 4, Tag Manager, Looker, Tableau, Google Cloud (Bigquery), Excel, PowerPoint, Python/programming.
Salary Range: $59,300 - $109,200
High degree of proficiency with English required to service customers, both
internal to the company and external, across Canada.
Actual salary for the role may vary depending on work location of the successful
candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
Interested in this role, but don’t meet every requirement? We encourage you to
apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better.
At Definity, inclusion, diversity, and equity aren’t just “nice to have” —
they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great
Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If
you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
As part of Definity’s commitment to reconciliation, we acknowledge that our
work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.
Background checks
This role requires successful clearance of background checks (including criminal
checks and leadership references).
#LI-Hybrid
Sonnet is part of Definity, which includes some of Canada’s most long-standing
and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
We can’t do that without our people, so we embrace and encourage a culture
that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office
and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
Not the right fit? Search for Analyst, Business Insights jobs in Toronto, Ontario, Canada
About Definity
Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. We focus on making insurance better for our customers, our employees, our broker partners, and our communities.
Our promise to employees is to provide a workplace that’s collaborative, ambitious, rewarding, and empowering. Our inclusive environment provides the space to innovate with colleagues and implement even better ways of doing things. We invest in our employees’ growth and development and help them thrive. With our flexible, hybrid work arrangements, total rewards packages, company share ownership program, and emphasis on work-life balance, it’s better here.
If you’re looking for a career where your perspective and expertise are valued, you’ll find it here at Definity.
La Société financière Definity est la société mère de compagnies d’assurance de dommages parmi les plus établies et innovatrices au Canada, soit Assurance Economical, Sonnet Assurance, Family Insurance Solutions et la Compagnie d’assurance Petline. Definity est dévouée à faire évoluer l’assurance pour sa clientèle, ses équipes, son réseau de courtage et ses communautés.
Nous promettons de fournir un environnement de travail collaboratif, ambitieux, valorisant et stimulant. Notre environnement inclusif vous permet d’innover avec vos collègues et de mettre en œuvre de meilleures façons de travailler. Nous investissons dans la croissance et le perfectionnement de nos gens et les aidons à s’épanouir. Grâce à nos options flexibles de travail hybride, notre programme de rémunération globale, notre régime d’actionnariat et l’accent sur l’équilibre travail-famille, vous évoluerez avec nous.
Si vous souhaitez une carrière où votre point de vue sera reconnu, ne cherchez pas plus loin que Definity.