Reporting to the Vice President, Marketing and Communications Canada, the Regional Marketing Specialist will be responsible for implementing integrated marketing plans and events within their geographic region. He/she will work in partnership with the marketing team to implement and evaluate local area marketing strategies and programs for franchisees and Fix Network. This position is responsible for strengthening relationships with our franchise strategic partners and creating, maintaining, and increasing brand awareness, customer traffic and loyalty to the brands, acting as the primary regional marketing ambassador for Fix Network.

Core Competencies

Organizing and Planning Communication – Written and Oral Entrepreneurial Spirit Quality Orientation and Results Focused Marketing Strategies Creative and Innovative Thinking Strategic Orientation Analytical and Problem-Solving Capabilities Accountability and Dependability Development and Continual Learning Results focused

Job Duties

Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region Act as primary corporate marketing support for franchisees while positively representing their brands and the business Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs Work with both retail and collision brands within their region Manage and execute in-store franchisee promotions, events and community outreach activities Collaborate with local team to support B2B sales activities Compile franchisee updates, stories, achievements and testimonials for internal and social media communications Monitor and analyze campaign performance and adjust strategies as needed Maintain accurate and up-to-date records of all marketing activities Communicate with cross-functional and national marketing teams regularly to drive business objectives Other duties as assigned.

Requirements

Bachelor's degree or post-secondary education in Marketing, Business, or related field At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment Strong understanding of retail marketing and B2B strategies Experience with budget management and campaign analysis Strong presentation skills Strong project management and analytical data analysis skills Excellent communication and interpersonal skills Experience with traditional and digital media marketing

Work Conditions

This role requires periodic travel, estimated at approximately 30% within the assigned region and up to 10% outside of the region

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