Phoenix Tran

Lead Graphic Designer with 9+ years of experience in branding, marketing, digital, social media, and print design, with hands-on UI/UX expertise. Strong in visual storytelling, brand development, and translating business goals into impactful, consistent creative solutions. Experienced in leading design projects from concept through final execution across agency, banking, and financial services environments.

• Adobe Illustrator
• Adobe Photoshop
• Attention to detail
• Communication
• Communication Skills
• Creative Direction
• Customer service
• English
• Figma
• Flows
• Graphic Design
• Illustrator
• Layout Design
• Leadership
• Organization
• Photoshop
• Problem solving
• Product Design
• Project management
• Teams
• Teamwork
• Time management
• Typography
• UI design
• UX design
• UX/UI Design
• Visual Communication
• Visual Design
• Wireframing

1. Lead Designer (Lead Graphic Designer)

   Liobank by OCB

   Aug 2023 to Present

   • Led Liobank's Visual Identity Guidelines, ensuring consistent brand execution across digital and offline channels. • Evolved Lio, Liobank's brand mascot, developing illustrations, expressions, and campaign applications for Vietnamese audiences. • Led creative development across key visuals, digital campaigns, social media, motion/video, email, print, and brand communications. • Provided creative direction and quality control, maintaining strong visual standards and brand consistency. • Managed projects from concept to execution, collaborating with Marketing, Content, Product, and cross-functional teams. • UI/UX Design: Supported UI/UX design through user flows, wireframes, and interface layouts. • UI/UX Design: Collaborated with Product and Business teams to improve usability and visual consistency. • Key Achievements: Achieved A3 performance ratings for three consecutive years (2023–2025). • Key Achievements: Awarded OCB Star of the Quarter – Q4 2023.

2. Senior Graphic Design Specialist / UI/UX Designer

   HDBank

   Apr 2022 to Feb 2023

   • Created key visuals, digital campaigns, videos, email assets, and print materials across multiple channels. • Developed creative concepts and visual direction aligned with campaign and brand objectives. • Maintained design quality and brand consistency across digital, social, and offline communications. • Supported banking app UI/UX through user flows, screen layouts, and interaction design. • Collaborated with cross-functional teams to refine interfaces and improve usability.

3. Senior Graphic Designer

   MSB Bank

   Jan 2021 to Mar 2022

   • Created key visuals, digital campaigns, social content, annual reports, and print materials. • Collaborated with Creative and Content teams to ensure brand consistency. • Developed a new brand icon system and delivered the Annual Report on schedule. • Achieved 100% of creative KPIs with an A+ performance rating.

4. Creative Leader

   iProspect (Dentsu Vietnam)

   Sep 2017 to Dec 2020

   • Led creative concepts and visual direction for digital campaigns, social media, and client pitches. • Designed key visuals, digital ads, branding, presentations, and campaign assets. • Managed multiple projects, ensuring creative quality and timely delivery. • Worked directly with clients to develop effective visual solutions. • Led and mentored designers through creative direction and design reviews.

1. Hoa Sen University

   Information Technology

   Ho Chi Minh City, Vietnam

   2024 to 2027

   Currently pursuing a Bachelor's degree in Information Technology, with expected graduation in June 2027. Developing knowledge and skills in programming, software development, databases, and web technologies.

2. Ho Chi Minh city College of Cultural and Arts

   College Diploma, Publishing and Book Business

   Ho Chi Minh City, Vietnam

   2005 to 2009

   Studied the printing and publishing process, including the production of books, newspapers, and magazines in printing houses, as well as book sales, retail operations, and customer service in bookstores.

• EnglishConversational