Marketing Generalist

Job summary

The role focuses on strengthening brand awareness through end-to-end event management and securing speaking opportunities at major industry conferences. Additionally, the position involves driving user adoption by building onboarding flows and creating client-facing collateral.

Job details

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies. We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do! The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season). What You'll Do * Own events end-to-end, from planning and logistics to on-site execution and follow-up * Land Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond) * Build and run new user onboarding that drives activation and adoption * Create company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experience * Run merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushes * Post on LinkedIn about events and our in-person presence * Run general and content-specific ad campaigns * Develop event-level case studies, partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) content What We're Looking For * Proven experience owning brand, events, or field marketing at a high-growth technology company * A builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratch * Strong storytelling instincts - translates product and customer wins into collateral and content that lands with users * Excellent project management across many moving parts, vendors, and timelines at once * Strong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix it * Curious and high-agency - figures things out, doesn't wait to be told * Comfortable with ambiguity and fast iteration * AI tools are a natural part of how you work What Makes You Stand Out * Experience marketing a B2B SaaS or AI-native product * An existing network in the events, meetings, or hospitality industry * Track record of high-visibility speaker opportunities and conference presence for a brand * Experience building onboarding or adoption programs that moved real usage metrics * Hands-on with content production - video, design tools, or AI-assisted creation WHAT WE OFFER * Culture of high performance, strong talent density and in-person collaboration * Unlimited PTO * Competitive base pay and equity packages * All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc) * Health, dental, vision, psychology insurance * Professional development subsidy * Bus pass subsidy or indoor parking * Stocked up snack bar & lunches in office 2x per week * Dog-friendly office * Relocation assistance, if needed

What you’ll do

The role focuses on strengthening brand awareness through end-to-end event management and securing speaking opportunities at major industry conferences. Additionally, the position involves driving user adoption by building onboarding flows and creating client-facing collateral.

Requirements

Candidates need proven experience in brand or field marketing at a high-growth tech company with strong project management and storytelling skills. Proficiency with AI tools and a builder mindset capable of handling both high-level strategy and on-site logistics are required.

Benefits

• Unlimited PTO • Competitive Base Pay • Equity Packages • Macbook Pro • Health Insurance • Dental Insurance • Vision Insurance • Psychology Insurance • Professional Development Subsidy • Bus Pass Subsidy • Indoor Parking • Office Snacks And Lunches • Dog-friendly Office • Relocation Assistance

Listed skills

• User Onboarding · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Event Planning
• Field Marketing
• Brand Awareness
• User Onboarding
• Project Management
• Storytelling
• Content Creation
• B2B SaaS Marketing
• AI Tool Proficiency
• Logistics Management
• Client Collateral Development
• Ad Campaign Management
• Case Study Development
• Customer Intuition
• Stakeholder Management
• Public Relations

Job areas

• Marketing
• Technology
• Software
• Hospitality
• Management & Leadership