Senior Search Specialist

Job summary

The Senior Search Specialist will activate and manage SEM campaigns while supervising and training a small group of SEM assistants. They are responsible for optimizing budgets, bidding strategies, and campaign performance through data analysis and reporting.

Job details

Publicis Media: Senior Search Specialist 111 Queen St E, Toronto, ON M5C 1S2, Canada Full-time Company Description Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members. Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions. We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan. We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle. Role Overview Activate and manage active SEM campaigns Build new campaigns, ads, and keywords based on client briefs Assist in compiling campaign spend estimates Perform optimizations based on insights from Search data Complete client reports with help from SEM Assistants Supervise small group of SEM Assistants Help training of SEM Assistants Contribute to account and client strategy development Responsibilities Optimize budget pacing, bids and bidding strategies, ads and more Pull data from multiple systems to create PowerPoint and Excel reports Identify opportunities or insights during ongoing accounts from Engine systems and reports Create and update keywords lists, ad copy, landing pages, and ad extensions Assist in providing insight and analysis and perform updates/optimizations to improve performance Oversee the reconciliation of monthly invoices Qualification 2 year of agency SEM experience or 2+ years of SEM experience outside of Agency A strong desire to learn and improve own skill set through directing learning Organization to work on multiple tasks simultaneously Detail oriented Comfort and strength in data aggregation, manipulation and analysis Strong numerical and computer skills High level of capability in Excel and PPT Good writing skills, for both ad copy writing and to summarize insights in a concise manner Strong public speaking, in order to discuss campaign aspects with clients in meetings Accountability Additional information We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $60,000-$70,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com

What you’ll do

The Senior Search Specialist will activate and manage SEM campaigns while supervising and training a small group of SEM assistants. They are responsible for optimizing budgets, bidding strategies, and campaign performance through data analysis and reporting.

Requirements

Candidates must have at least 2 years of agency or relevant SEM experience. Strong proficiency in Excel, PowerPoint, and data analysis is required, along with excellent writing and public speaking skills.

Benefits

• Vacation
• Publicis days
• Holiday closures
• Birthday off
• Headspace memberships
• Wellness credits
• Technology credits
• Savings plan

Listed skills

• Detail-oriented · Preferred
• Data analysis · Preferred
• Microsoft Excel · Preferred
• Reporting · Preferred
• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• SEM
• Campaign management
• Data analysis
• Budget pacing
• Bidding strategies
• Excel
• PowerPoint
• Reporting
• Keyword research
• Ad copy writing
• Account strategy
• Optimization
• Public speaking
• Detail oriented
• Numerical skills

Job areas

• Marketing
• Data & Analytics
• Creative & Media
• Technology

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