The Dean’s Office at the Atlantic Veterinary College is currently accepting applications for a full-time External Engagement Officer. This position reports to the Dean of the Atlantic Veterinary College (AVC) and works collaboratively with the UPEI Director, Communications and University Relations, and the UPEI Department of Development & Alumni Engagement.

What we offer:

• Flexible work arrangements
• Comprehensive Health and Dental
• RRSP Contribution
• Tuition Waivers
• Health and Wellness on Campus available to staff

RESPONSIBILITIES:

Strategic Development and Implementation

• Develop and implement high-level, long-term communications and engagement strategies to raise AVC's profile locally, regionally, nationally, and internationally

  • Promote College's initiatives, successes, and world-class standing to internal and external audience
  • Foster positive interest in AVC expertise, programs, and initiatives
  • Develop marketing strategies for specific College projects
  • Prepare and manage budgets to implement communications plans for targeted initiatives
  • Identify success indicators and report outcomes of communication, marketing, and engagement strategies

• Oversee the development and implementation of:

  • Annual event calendar and budget (led by event planner)
  • Annual wellness activities plan (led by the Wellness Facilitator, in coordination with the Director of Wellness
  • Sponsorship targets and off-site activities (led by off-site external engagement officer, in coordination with the Department)

Relations with Media and External Stakeholder

• Develop and manage the college's social media platforms and website, including content creation (including videos)
• Monitor public communications relevant to the college, manage issues, and identify media opportunities
• Liaise with media and nurture relations with media professionals to aid in the promotion of AVC stories and feature ideas
• Provide consultation, advice, and coaching to AVC spokespersons.
• Coordinate and contribute to the production and dissemination of promotional materials for the College
• Prepare media interviews, speaking notes, presentations, and reports for the Dean of AVC

Management and special projects

• Manage the budgets related to the AVC Engagement Office.
• Manage and supervise the College's event planner
• Manage and supervise the Wellness Facilitator in coordination with the Director of Wellness
• Manage and supervise the off-site external engagement and advancement officer, with input from the UPEI Department of Development & Alumni Engagement
• Prepare and present annual reports on the finances and outcomes of the AVC External Engagement office

Other duties as assigned by the Dean

QUALIFICATIONS:

• Bachelors or Professional Degree with focus on marketing, communications or public relations
• Minimum of 5 five years of experience in a related field
• Proven ability to develop, implement, and evaluate comprehensive strategic communication and engagement plans
• Experience serving as a media spokesperson and representing an organization in interviews and media engagements
• Demonstrated ability to supervise, guide, and support team members to achieve individual and collective success
• Strong organizational and leadership skills and ability to effectively manage multiple priorities in a deadline driven environment
• Exceptional written communication skills for developing strategies, media materials, business plans, case studies, speeches, promotional content, web materials, and partner communications
• Strong interpersonal abilities and experience working effectively with diverse groups and stakeholders at all levels
• Experience in nurturing relations with media professionals and through social media challenges
• Experience in relationship building with groups such as alumni and clients, preference will be given to someone with donor relations experience
• Strong analytical and problem-solving skills