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Email Marketing Specialist

  • Toronto, ON
  • Hybrid
  • Posted Oct 12, 2026
  • 1 position

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Employment type
Contract
Experience level
Mid-level · 2+ years
Apply by
Apr 10, 2027
Posting language
English
Working hours
40 hours per week
Seniority
Entry level
Application method
Direct apply is available

Job summary

Own end-to-end email and SMS marketing, including planning and executing 15 campaign emails per month, writing copy, designing templates, and building automated flows. Manage segmentation and list hygiene, track performance, run basic A/B tests, and provide monthly insights and recommendations.

Job details

About the role We're looking for an experienced Email Marketing Specialist to fully own email and SMS blasts for a growing DTC brand within our Agency. This is an end-to-end role - you're not just writing copy or just designing templates, you're running the whole channel: strategy, copy, design, flow builds, and performance reporting. What you'll do Plan and execute 15 campaign emails per month (promos, product launches, seasonal content, newsletters) Write on-brand copy that converts - subject lines, preview text, body copy, CTAs Design clean, mobile-optimized email templates (Klaviyo or similar ESP) Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.) Manage segmentation and list hygiene Track and report on key metrics (open rate, CTR, conversion, revenue per email) with monthly insights and recommendations Run basic A/B tests on subject lines, send times, and content Requirements Minimum 2–3 years of hands-on experience running email marketing for a DTC/ecommerce brand and restaurant brands(not just B2B newsletters) Strong portfolio showing both copy and design work - please include samples/links Comfortable working independently with minimal oversight Experience building and optimizing automated flows, not just one-off campaigns Data fluency - can read performance numbers and turn them into next steps, not just report them Nice to have Experience in wellness, beauty, CPG, or food/bev brands Figma or basic HTML/CSS for email SMS marketing experience Structure Monthly retainer, ongoing contract Hybrid a couple times a month, but 90% remote Output based To apply Send your portfolio (copy, case studies, + design samples) to allegra@22medialabs.com

What you’ll do

Own end-to-end email and SMS marketing, including planning and executing 15 campaign emails per month, writing copy, designing templates, and building automated flows. Manage segmentation and list hygiene, track performance, run basic A/B tests, and provide monthly insights and recommendations.

Requirements

Requires 2–3 years of hands-on email marketing experience for DTC/e-commerce and restaurant brands, with experience building and optimizing automated flows. Applicants should provide a portfolio demonstrating copy and design work, work independently, and be able to interpret performance data and recommend next steps.

Listed skills

  • Performance Reporting · Preferred
  • Figma · Preferred
  • Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Email Marketing
  • SMS Marketing
  • Campaign Planning
  • Copywriting
  • Email Design
  • Klaviyo
  • Automated Email Flows
  • Audience Segmentation
  • List Hygiene
  • Performance Reporting
  • A/B Testing
  • Data Analysis
  • Mobile-Optimized Design
  • Figma
  • HTML/CSS

Job areas

  • Marketing
  • Creative & Media
  • Art & Design
  • Data & Analytics