Director, Demand Generation

Agency: Flywheel Job Function: Communications and PR Job Subfunction: Marketing Generalist Job Description: About Flywheel Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. The Opportunity Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, driving qualified pipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement. What You'll Do Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration Support event-driven demand generation and event ROI tracking Lead and coach demand generation team members within a cross-functional Center of Excellence model Who You Are 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams) Commercially minded with proven success driving pipeline and revenue through multi-channel programs Data-driven and analytical—comfortable diagnosing problems, optimizing performance, and communicating business impact Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels Experience in digital commerce, SaaS, managed services, or marketing services is a plus The Interview Process: Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be. Inclusive Workforce At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals. Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you. $100,000 - $130,000 CAD Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

The Director of Demand Generation will own the strategy and execution of integrated programs to drive qualified pipeline through multi-channel campaigns and account-based marketing. They will also lead channel optimization, manage budgets, and coach team members within a cross-functional model.

Candidates must have 8+ years of B2B demand generation or revenue marketing experience, including at least 3 years in a leadership role. Proficiency in marketing automation tools like HubSpot, Salesforce, and analytical platforms is required.

Identified from the job description. Confirm important requirements above.

• Demand generation
• Revenue marketing
• Integrated campaigns
• Account-based marketing
• Sales enablement
• HubSpot
• Salesforce
• Data analytics
• Channel optimization
• Paid search
• SEO
• Email marketing
• Webinars
• Stakeholder management
• Strategic planning
• Pipeline management
• Account-Based Marketing
• Case Study
• Paid Media
• Sales Plays
• Sales Enablement
• Analytics
• Business To Business
• Business Continuity Planning
• Software As A Service (SaaS)
• Communication
• Contextual Advertising
• Demand Generation
• Event-Driven Programming
• Sales
• Search Engine Optimization
• Marketing
• Web Conferencing
• Key Performance Indicators (KPIs)
• Managed Services
• Marketing Automation
• Pair Programming
• Performance Measurement
• Stakeholder Management
• Team Leadership
• HubSpot CRM

• Marketing
• Management & Leadership
• Data & Analytics
• Sales
• Consulting
• Director of Demand Generation
• Marketing Strategist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Minimum experience

10+ years

Posting language

English

Working hours

40 hours per week

Office presence

3 days per week