Senior Analyst, Search

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: WHO WE ARE Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; as well as multiple national Agency of The Year awards. Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team. Touché! is the strength of a network, the agility of a start-up. WHO WE ARE LOOKING FOR As a Digital Senior Analyst, you will develop our customers' digital strategies while working closely with the Media Strategy team. We are looking for a true digital media enthusiast who enjoys teamwork and who will maintain a good relationship with the clients. Main responsibilities Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, ensuring accurate setup of budgets, targets, ad copy, and campaign parameters Monitor daily and monthly campaign pacing and budget delivery, both within platforms and using external tools — flagging issues and adjusting spend to stay on track Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights Coordinate with media planning on budget tracking and reconciliation, maintaining accurate records in planning tools Support the development of mid- and post-campaign performance reports with clear takeaways and optimization recommendations Develop digital media strategies and support execution of media plans to achieve established KPIs Supervise campaign upload and verify all campaign parameters on platforms (budgets, dates, targeting) Work with cross-functional SBU teams to ensure reporting and data accuracy across Datorama/DOMO Support finance reconciliation in collaboration with the Media Coordinator Coordinate the implementation of website tracking and tagging in partnership with relevant teams WE WANT TO KNOW YOU IF YOU HAVE 2 years of hands-on paid search experience, ideally in an agency setting Demonstrated working knowledge of Google Ads and Microsoft Ads, with exposure to or eagerness to develop skills in SA360 Comfort managing campaign budgets and pacing both in-platform and using external trackers or tools Strong communication and collaboration skills — you can clearly relay performance data and coordinate with strategy, planning, and finance teams An analytical mindset with sharp attention to detail — you catch discrepancies before they become problems A solid grasp of digital media fundamentals including SEM, Display, Programmatic, Social, and Shopping models Experience with or exposure to Prisma, Datorama/DOMO, Google Analytics, or third-party ad servers (not a must) High proficiency in MS Office Suite, particularly Excel and PowerPoint A Bachelor's degree in Marketing, Communications, or a related discipline Excellent command of the English language (written and verbal) Eagerness to learn — you ask questions, embrace feedback, and actively seek to grow The ability to manage competing deadlines with composure in a fast-paced environment WHY TOUCHÉ!? Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!: Full complement of health benefits “Gift Days” (extra time-off for all long weekends) Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work Rewards & Recognition program Social Committee and Health & Wellness monthly events Free breakfast, snacks, specialty coffees, and much more Toronto: CAD 45,000.00 - CAD 55,000.00 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ [https://www.omc.com/privacy-notice/]

Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads while monitoring budgets and pacing. Develop digital media strategies and provide actionable performance insights through mid- and post-campaign reporting.

Requires at least 2 years of hands-on paid search experience, ideally in an agency setting, and proficiency in Google and Microsoft Ads. A Bachelor's degree in Marketing, Communications, or a related field is required along with strong analytical and communication skills.

• Health Benefits • Gift Days • Team Building Gatherings • Rewards & Recognition Program • Social Committee • Health & Wellness Monthly Events • Free Breakfast • Snacks • Specialty Coffees

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Paid Search
• Google Ads
• Microsoft Ads
• SA360
• Budget Management
• Campaign Optimization
• Digital Media Strategy
• Data Analysis
• KPI Tracking
• Excel
• PowerPoint
• Google Analytics
• Datorama
• DOMO
• Prisma
• SEM

• Marketing
• Creative & Media
• Data & Analytics

Minimum education

Bachelor’s degree

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Office presence

3 days per week

Location requirements

Country, Canada