Paid Media & Creative Strategist

Job summary

Plan, launch, and optimize Meta lead-generation campaigns, monitor performance, and test creative to improve cost per lead and lead quality. Build funnels in Go High Level, develop ad scripts and concepts, help direct client shoots, manage AI SMS tools, and progressively lead client performance calls.

Job details

Know why an ad is working and what to shoot next? Let's talk. Adovate Agency is a fast-growing advertising startup in Winnipeg. We help service businesses generate leads and booked appointments through Meta ads, scroll-stopping creative and AI-powered follow-up. We're a team of three, and we're hiring a Paid Media & Creative Strategist who wants real ownership: running campaigns, writing ad scripts, directing shoots and being the go-to person for our clients. What you'll do Plan, launch and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation Monitor performance daily and run A/B tests to lower cost per lead and improve lead quality Build campaigns and funnels in Go High Level (GHL) Write ad scripts, hooks and creative concepts based on what the data shows Attend client shoots and help direct the talent, framing, pacing and messaging Learn to lead client calls to walk through performance and pitch what to test next Learn and manage our AI SMS agent, and find new AI tools that give clients an edge What success looks like 30 days: Learn our accounts, GHL and AI tools. Sit in on client calls and attend your first shoot. 60 days: Own day-to-day campaign management, write your first scripts and launch creative tests. 90 days: Run accounts independently, lead client calls, help direct shoots and show measurable CPL improvements. What you bring 2+ years managing Meta Ads for clients (agency experience is a plus) Data-driven decision-making, with the confidence to explain the "why" to clients Clear, personable communication on video calls and in person Self-direction and organization across multiple accounts Eligibility to work in Canada, and residence in the Winnipeg area (or willingness to relocate) Nice to have Lead generation experience, especially for service businesses AI automation experience (GHL workflows, Zapier/Make, AI chat or SMS agents) Ad scripting or creative concept experience Video editing skills Google Ads expertise This is a growth role. If you're a strong media buyer with creative instincts, we'll help you build the scripting and shoot-direction side. Video editing is handled by our partner agency, so your focus stays on strategy and direction. Why Adovate? Real creative ownership, direct client relationships, direct access to the founder and the chance to get in early at an AI-forward agency where your ideas shape how we grow. You'll move fast and see your work go live, without the corporate red tape. Salary: $40,000–$65,000/year + performance bonuses (upon discussion) Location: Remote-first, Winnipeg-based, with occasional in-person meetups and client shoots Reports to: Founder How to apply: Apply through LinkedIn. To be strongly considered, add a link to a short Loom video (2–3 minutes) introducing yourself and why you're a great fit. Put it in your cover letter or the screening question below.

What you’ll do

Plan, launch, and optimize Meta lead-generation campaigns, monitor performance, and test creative to improve cost per lead and lead quality. Build funnels in Go High Level, develop ad scripts and concepts, help direct client shoots, manage AI SMS tools, and progressively lead client performance calls.

Requirements

Candidates need at least two years of experience managing Meta Ads for clients, strong data-driven decision-making, and clear communication skills. They must be self-directed and organized, eligible to work in Canada, and based in or willing to relocate to the Winnipeg area.

Listed skills

• Account Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Meta Ads Campaign Management
• Campaign Optimization
• A/B Testing
• Lead Generation
• Go High Level
• Funnel Building
• Ad Scriptwriting
• Creative Strategy
• Client Communication
• Performance Analysis
• Shoot Direction
• AI Automation
• SMS Agent Management
• Account Management

Job areas

• Marketing
• Creative & Media
• Sales
• Data & Analytics