Marketing Communications & Insights Specialist

Job summary

Develop marketing content and support campaigns, customer presentations, business reviews, and sales materials across the company’s business units. Analyze customer, category, and industry data to identify opportunities, coordinate project delivery, and support events and cross-functional marketing initiatives.

Job details

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment. About the Role Reporting to the Director of Marketing, the Marketing Communications & Insights Specialist supports marketing initiatives, customer presentations, business insights, and campaign execution across Affinity Group Canada, Affinity Group Retail, and CDC Foods. This role combines data analysis, strategic storytelling, and project coordination to drive customer growth and support business objectives. Key Responsibilities • Develop marketing content and support integrated marketing campaigns. • Analyze customer, category, and industry data to identify opportunities and trends. • Create impactful customer presentations, business reviews, and sales support materials. • Utilize CRM platforms and industry tools such as Dataessential, Technomic, and Brizo. • Coordinate campaign timelines, deliverables, and project tracking. • Support CDC Foods and Retail Marketing initiatives. • Assist with trade shows, events, and special projects. Key Expectations Marketing Communications & Strategy • Support the execution of marketing campaigns and communications initiatives. • Develop content that aligns with brand standards and business objectives. • Monitor campaign performance and identify opportunities for improvement. Customer Insights & Business Development • Analyze customer, category, and industry data to identify trends and opportunities. • Utilize CRM systems and industry platforms such as Datassential, Technomic, and Brizo. • Develop customer presentations, business reviews, and strategic selling recommendations. • Translate market insights into actionable sales opportunities. Campaign & Project Management • Coordinate campaign timelines, deliverables, and project tracking. • Support execution of marketing plans and provide status updates to stakeholders. • Ensure projects are completed accurately and on schedule. Marketing & Event Support • Support CDC Foods and Retail Marketing initiatives. • Assist with trade shows, customer events, and special projects. • Collaborate with cross-functional teams to support business growth. Qualifications • Diploma or degree in Marketing, Communications, Business, or a related field. • 3+ years of experience in marketing, communications, analytics, or account support. • Strong analytical, presentation, and project management skills. • Advanced PowerPoint and Excel proficiency. • Excellent communication and organizational skills. • Experience with CRM systems and market intelligence tools preferred. • Foodservice or CPG industry experience is an asset. Affinity Group is committed to providing an accessible workplace. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at hr@affinitysales.ca. Use of Artificial Intelligence in Hiring Affinity Group Canada may use artificial intelligence-enabled tools to assist with resume screening and candidate evaluation as part of the recruitment process. These tools are designed to support, not replace, human decision-making. All hiring decisions are made by qualified members of our recruitment team. The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

What you’ll do

Develop marketing content and support campaigns, customer presentations, business reviews, and sales materials across the company’s business units. Analyze customer, category, and industry data to identify opportunities, coordinate project delivery, and support events and cross-functional marketing initiatives.

Requirements

A diploma or degree in marketing, communications, business, or a related field and at least three years of relevant experience are required. Candidates should have strong analytical, presentation, communication, and project management skills, advanced PowerPoint and Excel proficiency, and preferably experience with CRM and market intelligence tools.

Listed skills

• Marketing Communications · Preferred
• Data analysis · Preferred
• Project management · Preferred
• Microsoft Excel · Preferred
• CRM Systems · Preferred
• Business development · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Communications
• Marketing Campaigns
• Data Analysis
• Customer Insights
• Market Research
• Presentation Development
• Strategic Storytelling
• Project Management
• Campaign Coordination
• PowerPoint
• Excel
• CRM Systems
• Business Development
• Sales Support
• Event Coordination
• Communication
• Product Knowledge
• Organizational Skills
• Business Objectives
• Microsoft Excel
• Customer Relationship Management
• Decision Making
• Customer Service
• Food Services
• Sales
• Marketing
• Integrated Marketing Communications
• Market Intelligence
• Microsoft PowerPoint
• Presentations
• Project Coordination
• Resume Screening
• Strategic Selling
• Timelines

Job areas

• Marketing
• Data & Analytics
• Sales
• Food & Beverage
• Management & Leadership
• Marketing Communications Specialist
• Communications / Public Relations Specialist
• Public Relations Professionals
• Public Relations Specialists

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