Head of Content

Job summary

Lead a creative team to develop and execute an end-to-end editorial strategy that grows an engaged ICP audience. Act as the primary interface between Brand and GTM to drive measurable revenue contribution through content.

Job details

Agorapulse is a social media management platform used by over 31,000 marketing professionals worldwide to manage, measure, and optimize their social media presence. With a global, remote-friendly team of 130+ people across 15 countries, we build tools that help teams work smarter and focus on what matters most. As we continue to scale, we're looking for people who want to make an impact, take ownership, and grow with us. THE TEAM You'll lead a team of three specialists — a Video Content Manager, a Brand Designer, and a Written Content Manager — sitting within the Marketing department and reporting directly to the CRO. You'll work in close partnership with the Head of GTM, RevOps, Sales, and Customer Success, operating at the heart of a cross-functional organization where brand and revenue are expected to move together. THE ROLE This role has a clear commercial mandate: build a recognizable brand, grow an engaged ICP audience across LinkedIn, YouTube, and Podcast, and make that audience a measurable contributor to revenue. You'll own the editorial strategy end-to-end — defining the point of view, holding the voice, and ensuring everything that ships under the Agorapulse name looks and reads like one company. At the same time, you'll be the primary interface between Brand and GTM, ensuring demand gen gets what it needs to execute without compromising editorial coherence. WHAT YOU'LL DO * Define and defend a documented editorial strategy — themes, angles, point of view — executed consistently across channels, and activate a roster of internal and external voices (executives, customer advocates, partners) so the brand is carried by a system, not a single person * Own audience growth as a business outcome: set targets across owned and ecosystem accounts, translate engagement metrics into pipeline language, and co-build the attribution narrative with GTM and RevOps * Lead and develop a team of three specialists, maintaining clear expectations, explicit priorities, and a culture of high standards and shared accountability * Run the Brand ↔ GTM interface — producing landing pages, ad creative, nurture sequences, and sales-enablement assets that execute GTM briefs without diluting the brand voice, with weekly rituals to keep both sides aligned and unblocked WHO YOU ARE * Proven experience in a 360 Saas Content position, in a B2B environment, with a track record of building audience as a measurable business asset * Able to develop and defend an editorial strategy with data and reasoning — holding the line on voice while staying a genuine partner to GTM and leadership * Experienced managing content and creative specialists, with a coaching mindset and the ability to make firm decisions when needed * Fluent in both editorial and commercial language: you can talk ICP reach and signal quality in the same breath as brand voice and content formats * Fluent in English, French is a plus * Comfortable with AI writing and production tools, CMS, social media management platforms, and analytics tools OUR RECRUITMENT PROCESS Our Talent Acquisition Specialist will guide you through every step of the process: 1. First interview with our Talent Acquisition Specialist (30 min) 2. Interview with the transitional Head of Content (60 min) 3. Interview with our CRO, the hiring manager (45min) 4. Culture fit interview with our CEO (45 min) 5. Reference call

What you’ll do

Lead a creative team to develop and execute an end-to-end editorial strategy that grows an engaged ICP audience. Act as the primary interface between Brand and GTM to drive measurable revenue contribution through content.

Requirements

Proven experience in a 360 B2B content role with a track record of building audiences as business assets. Must be skilled in managing creative specialists and fluent in both editorial and commercial business language.

Listed skills

• Team Leadership · Preferred
• Cross-Functional Collaboration · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Editorial Strategy
• Content Management
• B2B Marketing
• Audience Growth
• Team Leadership
• Brand Development
• Cross-functional Collaboration
• Demand Generation
• Performance Tracking
• AI Writing Tools
• CMS
• Social Media Management
• Analytics
• English Fluency
• French Fluency
• Commercial Strategy

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Software
• Sales