CRM Marketing Manager

Job summary

The CRM Marketing Manager will own the end-to-end CRM roadmap and execute performance-driven, personalized customer journeys across multiple channels. They will also manage the Adobe Campaign platform, lead a CRM specialist, and partner with cross-functional teams to drive business growth and retention.

Job details

The CRM Marketing Manager will own the end-to-end CRM roadmap and execute performance-driven, personalized customer journeys across multiple channels. They will also manage the Adobe Campaign platform, lead a CRM specialist, and partner with cross-functional teams to drive business growth and retention. Candidates must have a bachelor's degree and 5-10 years of experience in performance CRM, database marketing, and ROI-based optimization. Proficiency in Adobe Campaign, advanced data analysis tools like Excel and Power BI, and a background in team management are required.

What you’ll do

The CRM Marketing Manager will own the end-to-end CRM roadmap and execute performance-driven, personalized customer journeys across multiple channels. They will also manage the Adobe Campaign platform, lead a CRM specialist, and partner with cross-functional teams to drive business growth and retention.

Requirements

Candidates must have a bachelor's degree and 5-10 years of experience in performance CRM, database marketing, and ROI-based optimization. Proficiency in Adobe Campaign, advanced data analysis tools like Excel and Power BI, and a background in team management are required.

Benefits

• Extended Medical
• Dental
• Vision Benefits
• RRSP
• DPSP
• Tuition Reimbursement
• Generous Vacation
• Paid Holidays
• Flexible Work Arrangements
• Wellness Hub
• Employee Assistance Program
• Ampli-Academy
• LinkedIn Learning
• Coursera

Listed skills

• Data analysis · Preferred
• Power BI · Preferred
• Microsoft Excel · Preferred
• Team Leadership · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM Strategy
• Lifecycle Marketing
• Adobe Campaign
• Data Analysis
• Performance Marketing
• Customer Segmentation
• Multi-channel Campaigns
• Database Marketing
• ROI Optimization
• Power BI
• Excel
• Team Leadership
• AI Tools
• Campaign Automation
• Strategic Planning
• Cross-functional Collaboration

Job areas

• Marketing
• Data & Analytics
• Management & Leadership
• Retail

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