3720 - Channel Sales Manager - FDM, Grocery & Mass Retail

Job summary

Lead the BLUE Buffalo FDM sales team and manage the grocery, mass, and general merchandise channel, including major Canadian retailers. Develop customer and channel strategies, expand distribution, negotiate effectively, and build team capability to deliver strong results.

Job details

Position Title: 3720 - Channel Sales Manager - FDM, Grocery & Mass Retail Client: General Mills Contract Duration: 12 month Work Status: Preference for location in Greater Toronto Area, Ontario, Canada Job Location - 1875 Buckhorn Gate, Suite 201, Mississauga, Ontario, Canada, L4W 5N9 Job Start Date - 11/2/26 Job End Date - 8/30/27 Minimum Qualifications: 5+ year people leadership 5+ years managing Key Canadian Retailers, specifically in FDM, Grocery, and Mass Merch Retail 6+ years of experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding Experience working in a matrixed/cross-functional organization with partners in Finance, Marketing, Legal, Supply Chain and Sales and possess the talent to interface directly and effectively with all levels within the organization Strong analytical skills and experience aggregating internal and external data sources (e.g., Nielsen) of information to build an influential selling story Leadership capabilities to recruit, train, develop and motivate employees Advanced strategic thinking, planning, financial management, decision-making, and negotiation skills High-level learning agility and ability to adapt quickly to changing demands and needs of the business Advanced proficiency in AI capabilities and Microsoft applications (Excel & PowerPoint) Must be a Pet enthusiast! Education: Bachelor’s Degree is preferred but not required for qualified candidates. Preferred Qualifications: Experience leading sales teams managing Canadian Grocery customers Preferred experience managing FDM Channel in Canada Preferred 10+ years of experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding Pet Category & Key Account Experience Position Overview: Lead the FDM Sales Team and Manage the FDM Channel for BLUE Buffalo. As Channel Sales Manager, you will lead the FDM business across grocery, mass and general merchandise customers, including Wal-Mart, Loblaws, Sobeys, Canadian Tire, while identifying opportunities to expand distribution. In this role, you will lead a sales team of direct reports, developing overarching strategies for all customers within a channel and delivering best in class results with BLUE’s largest retailers. You will gain exposure across multiple levels of leadership both internally as well as externally with the customer. You will need to leverage your strong influential leadership, capabilities & cross-functional expertise to set strategies that enable both BLUE and our customers to win. We are looking for someone who can demonstrate excellent strategic thinking, exceptional negotiation skills, as well as someone who can develop talent, drive a culture of inclusion, and deliver personal accountability.

What you’ll do

Lead the BLUE Buffalo FDM sales team and manage the grocery, mass, and general merchandise channel, including major Canadian retailers. Develop customer and channel strategies, expand distribution, negotiate effectively, and build team capability to deliver strong results.

Requirements

Requires at least five years of people leadership and experience managing key Canadian retailers in FDM, grocery, and mass retail, along with six or more years in relevant sales, marketing, account management, analytics, or related functions. Candidates should bring strong analytical, strategic, financial, negotiation, and talent-development skills, advanced proficiency with AI capabilities and Microsoft Excel and PowerPoint, and a genuine interest in pets; a bachelor’s degree is preferred but not required.

Listed skills

• People leadership · Preferred
• Negotiation · Preferred
• Data analysis · Preferred
• Cross-Functional Collaboration · Preferred
• Microsoft Excel · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• People Leadership
• Retail Account Management
• FDM Channel Management
• Sales Strategy
• Negotiation
• Strategic Planning
• Financial Management
• Data Analysis
• Nielsen Data
• Cross-Functional Collaboration
• Talent Development
• Microsoft Excel
• Microsoft PowerPoint
• AI Capabilities
• Trade Funding
• Customer Insights

Job areas

• Sales
• Management & Leadership
• Retail
• Marketing
• Data & Analytics

More jobs from Amyantek