Retail Marketing Manager

Job summary

Develop and execute retail marketing plans, campaigns, displays, and merchandising initiatives across key Canadian retail accounts for Anker's multi-brand portfolio. Coordinate with Sales, go-to-market teams, and retail partners, manage budgets, and analyze performance to improve sell-through and return on investment.

Job details

À propos du poste About the RoleWe are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's nnulti-brand portfolio (Anker, soundcore, eufy)by developing effective retail marketing plans that drive sell-throuIgh and overall business performance. Responsabilités Own retail marketing plans across key accounts and categories, aligned with business objectives andchannel priorities Plan and execute retail marketing initiatives (e.g., in-store displayss, campaigns, merchandising) to drive sellthrough and customer engagement Leverage brand and global marketing plans and assets, adaptingthem into effective retail executions acrosschannels Oversee the development and execution of retail assets and merc:handising materials (e.g., displays, POSM),ensuring strong in-store presence and consistency Work closely with Sales and GTM teams to align marketing planswith commercial priorities, key launches,and retail calendars Act as the key marketing contact for retail partners, managing day-to-day communication and collaborationon marketing initiatives Manage retail marketing budgets and ensure efficient allocation to maximize ROTrack and analyze performance, providing insights and recommerdations to continuously improve marketingeffectiveness Qualifications 5-8 years of experience in retail, trade, or channel marketing Experience in consumer electronics or similar fast-paced consiumer industries preferred Strong understanding of retail dynamics and how marketing drives sell-through and business performance Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI) Strong communication and cross-functional collaboration skillss, with the ability to work across Sales, GTM,and marketing teams Excellent English communication skills required Mandarin is a strong asset; French is a plus Comfortable working in a fast-paced, cross-functional and cross-time-zone environment

What you’ll do

Develop and execute retail marketing plans, campaigns, displays, and merchandising initiatives across key Canadian retail accounts for Anker's multi-brand portfolio. Coordinate with Sales, go-to-market teams, and retail partners, manage budgets, and analyze performance to improve sell-through and return on investment.

Requirements

Requires 5–8 years of experience in retail, trade, or channel marketing, with consumer electronics or similar industry experience preferred. Candidates should understand retail dynamics, manage budgets and measurable results, communicate effectively across teams, and have excellent English; Mandarin is an asset and French is a plus.

Listed skills

• French · Preferred
• Collaboration · Preferred
• materials · Preferred
• Teams · Preferred
• Execution · Preferred
• Sales · Preferred
• Communication · Preferred
• Development · Preferred
• Communication Skills · Preferred
• Customer · Preferred
• Cross-Functional Collaboration · Preferred
• English · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Retail Marketing
• Marketing Strategy
• Retail Marketing Planning
• Campaign Execution
• In-Store Merchandising
• Sell-Through Growth
• Retail Asset Development
• Budget Management
• Return on Investment Analysis
• Performance Analysis
• Sales Collaboration
• Go-to-Market Collaboration
• Retail Partner Management
• Cross-Functional Communication
• Consumer Electronics Marketing

Job areas

• Marketing
• Retail
• Management & Leadership
• Sales

More jobs from Anker Innovations