Regional Sales Director-Paper & Packaging board

At APP Group, we’re not just supplying sustainable paper and packaging, we’re reshaping the future of responsible business. As one of the world’s largest integrated pulp and paper companies, with over 100,000 employees delivering products to more than 150 countries, APP Group combines global scale with local agility. 🌱 Learn more about our Sustainability Roadmap Vision 2030 and Forest Conservation Policy. Watch our Regenesis Sustainability Program video to see how we are shaping a sustainable future. As Regional Sales Director, you’ll take ownership of regional commercial performance, developing and executing sales strategies that accelerate growth, expand market presence, strengthen customer partnerships, and maximize profitability. You’ll combine strategic planning with hands-on commercial leadership, identifying new market opportunities, promoting core and new product lines, and building a high-performing regional sales organization. What You’ll Do Develop the regional sales strategy and market expansion plans in line with the company’s overall strategy and annual budget Drive key regional KPIs, including sales volume, profit, and market share, ensuring achievement of challenging growth targets Lead the promotion of core and new product lines across the market with a primary focus on Canada, while also developing opportunities in the US and Mexico. Identify new market opportunities, and drive market development and structural optimization Establish and maintain strategic partnerships with key customers Regularly visit core markets to understand customer needs, gather market intelligence, and monitor market dynamics Improve service responsiveness by streamlining order processing, logistics tracking, and customer complaint handling Enhance customer satisfaction and service quality through continuous improvement of internal processes Build, manage, and evaluate the performance of the regional sales team Develop team capabilities and support talent development and performance management What You Bring 5+ years of experience leading B2B sales teams, ideally within folding carton, food packaging, paperboard, paper or other paper related segment. Strong leadership and people development skills, with a proven ability to build, motivate, and scale teams Excellent negotiation, communication, and relationship-building skills Positive attitude and growth mindset; thrives in a fast-paced, evolving business environment Strong business acumen with the ability to balance strategic vision and hands-on execution Financial fluency-able to manage forecasts and profit margins with precision Why APP Group? Global Leader: Represent the region for one of the world’s largest integrated pulp and paper companies Sustainability at the Core: Promote products that are renewable, responsibly sourced, and high-performance Growing and Expanding Business: Lead in a fast-growing segment with opportunities to scale the team and markets 🤝 Equal Opportunity APP is an equal opportunity employer. We value diversity and inclusion and welcome applications from all qualified candidates, regardless of background. 📩 Interested? Apply now to join APP’s global commercial leadership team. Only candidates with relevant experience in the tissue industry will be considered.

The Regional Sales Director is responsible for developing and executing sales strategies to accelerate growth and maximize profitability across Canada, the US, and Mexico. This includes leading a regional sales team, managing key KPIs, and establishing strategic partnerships with key customers.

Candidates must have over 5 years of experience leading B2B sales teams, specifically within the paper, packaging, or folding carton segments. Strong leadership skills, financial fluency, and a growth mindset are essential for this role.

Identified from the job description. Confirm important requirements above.

• B2B Sales Leadership
• Strategic Planning
• Market Expansion
• Negotiation
• Relationship Building
• Financial Forecasting
• Profit Margin Management
• People Development
• Performance Management
• Market Intelligence
• Customer Relationship Management
• Commercial Leadership

• Sales
• Management & Leadership
• Manufacturing
• Environmental & Sustainability
• Logistics

Minimum experience

5+ years

Apply by

Sep 11, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Director

Application method

Direct apply is available