Sales Manager
- Red Deer, AB
- On-site
- Posted Sep 30, 2026
- 1 position
$55,000–$65,000 / year
Opens an external site
- Employment type
- Full-time
- Experience level
- Mid-level · 2+ years
- Posting language
- English
- Working hours
- 40 hours per week
Job summary
Lead and coach the sales team to achieve store targets, improve performance, and deliver exceptional guest service. Manage team development and performance, review results and implement action plans, and partner with store leadership to maintain showroom standards and support staffing.
Job details
At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee, we’re proud to Make Life Better for our guests, teams and communities. Ashley Canada is seeking a Sales Manager for our Red Deer store at 110-5250 22 St. This leadership role focuses on coaching the sales team, improving store performance and creating an exceptional guest experience. What You’ll Love • Competitive salary of $55,000–$65,000, plus quarterly bonus eligibility • Benefits, educational assistance and employee discounts • Career growth and world-class training • A collaborative environment with one of Canada’s Best Managed Companies As the Sales Manager, You Will • Lead the team in achieving store goals for sales, margin, conversion and other key measures • Coach and develop team members to strengthen individual and store performance • Build an engaged, accountable team through feedback, recognition and performance management • Lead team meetings, training and performance discussions • Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement • Review performance trends and implement action plans • Ensure every guest receives exceptional service • Partner with the General Sales Manager and Store Operations Team on store priorities • Maintain showroom standards and ensure policies and processes are followed • Support the attraction, onboarding and retention of a strong team What You Bring • 3–5 years of sales leadership experience, preferably in retail or hospitality • Experience coaching a team accountable for performance targets • Strong leadership, communication and relationship-building skills • Ability to interpret results and turn them into clear actions • Post-secondary education is an asset; equivalent experience will be considered • Availability for days, evenings and weekends • Satisfactory Criminal Record Check may be required #CA123
What you’ll do
Lead and coach the sales team to achieve store targets, improve performance, and deliver exceptional guest service. Manage team development and performance, review results and implement action plans, and partner with store leadership to maintain showroom standards and support staffing.
Requirements
Requires 3–5 years of sales leadership experience, preferably in retail or hospitality, including coaching a team accountable for performance targets. Strong leadership, communication, relationship-building, and analytical skills are needed; post-secondary education is an asset, and availability for days, evenings, and weekends is required.
Benefits
- Quarterly Bonus Eligibility
- Benefits
- Educational Assistance
- Employee Discounts
- Career Growth Opportunities
- World-Class Training
Listed skills
- Team Engagement · Preferred
- Customer service · Preferred
- Training · Preferred
- Product Knowledge · Preferred
- Guest Experience · Preferred
- Communication · Preferred
- Relationship Building · Preferred
- Action Planning · Preferred
- Retail operations · Preferred
- Onboarding · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Sales Leadership
- Team Coaching
- Team Development
- Performance Management
- Sales Performance Analysis
- Action Planning
- Guest Experience
- Customer Service
- Communication
- Relationship Building
- Product Knowledge
- Training
- Retail Operations
- Team Engagement
- Onboarding
- Talent Retention
- Sales
- Selling Techniques
- Leadership
- Coaching
- Sales Management
- Showrooms
Job areas
- Sales
- Management & Leadership
- Retail
- Customer Service & Support
- Sales Manager
- Sales Manager (General)
- Sales and Marketing Managers
- Sales Managers
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