Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

Job summary

Lead creative strategy and structured testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms, using performance data to identify winning concepts and scale them. Write actionable creative briefs, guide creators and production partners, and collaborate with account managers to connect creative insights with campaign KPIs and client reporting.

Job details

🏢 About the Role A fast-growing performance marketing agency is looking for a Creative Strategist who can turn insights into ad concepts that actually convert. You’ll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks. This is a fully remote, full-time position for candidates located in the U.S. or Canada, ideal for someone who loves blending creative instincts with performance thinking. You’ll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels. If you’re the kind of person who loves digging into performance, spotting patterns, and translating them into clear creative direction - this role is for you. 🛠 What You’ll Do You’ll own the full creative strategy loop: hypothesis → test → learn → scale. Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities Partner with Account Managers to connect creative insights to campaign KPIs and client reporting Maintain a high creative bar while ensuring consistent weekly output Keep production moving fast without sacrificing clarity or quality ✅ What We’re Looking For You’re a creative thinker who can also speak fluent performance. 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce) Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.) A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling Comfortable working with UGC creators, editors, and designers—and giving clear feedback Analytical mindset: you can turn performance data into specific creative next steps Excellent communication, organization, and time-management skills 🌟 Bonus Points Not required, but nice to have. Experience running or supporting creative testing frameworks Background in agencies or multi-brand environments Familiarity with eCommerce customer psychology and funnel thinking Comfort presenting creative learnings to internal or client-facing teams 💰 Points What You'll Get 💵 Competitive compensation based on experience 🌍 100% remote team + async-friendly workflow 📈 Direct impact on the growth of exciting eCommerce brands 🎓 $500 quarterly education stipend for courses, workshops, or coaching 🚀 High ownership, fast growth, and a team that values smart experiments and clear communication 🎯 Why This Role Might Be a Fit ✅ You love creative that performs—not just creative that looks cool ✅ You’re naturally curious about why certain ads win ✅ You move fast, test smarter, and learn on loop ✅ You enjoy collaborating with creators and giving clear creative direction ✅ You want to grow in a role where your thinking directly drives results 📩 Ready to Apply? Send your resume + portfolio with your best paid social creatives (UGC-style ads strongly encouraged!), along with a couple of notes on the results you drove. 🗓 Deadline to apply: December 24th, 2025

What you’ll do

Lead creative strategy and structured testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms, using performance data to identify winning concepts and scale them. Write actionable creative briefs, guide creators and production partners, and collaborate with account managers to connect creative insights with campaign KPIs and client reporting.

Requirements

Candidates should have 1–3 years of experience developing, optimizing, or directing paid social creative, ideally for eCommerce, and a portfolio of effective paid social ads, especially UGC-style work. They should understand creative fundamentals and performance metrics, be able to translate data into specific creative direction, and communicate and collaborate effectively with creators, editors, designers, and account managers.

Benefits

• Quarterly Education Stipend
• Remote Work
• Async-Friendly Workflow

Listed skills

• Data analysis · Preferred
• Creative Direction · Preferred
• Communication · Preferred
• Time management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Social Creative Strategy
• Creative Testing
• Performance Marketing
• Data Analysis
• Creative Brief Writing
• UGC Advertising
• Copywriting
• Hook Development
• Storytelling
• Performance Metrics Analysis
• Campaign KPI Alignment
• Creator Collaboration
• Creative Direction
• eCommerce Marketing
• Communication
• Time Management

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Sales

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