Bath DepotVerified Job Source

Email and SMS Marketing Specialist

Blainville, QC
On-site
Posted Sep 18, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Mid-level · 2+ years
Minimum education: Bachelor’s degree
Posting language: English
Working hours: 40 hours per week

Job summary

The specialist will plan, implement, and optimize email and SMS marketing campaigns in Klaviyo to drive customer engagement and sales growth. They are responsible for managing the campaign calendar, automated flows, segmentation, and analyzing performance metrics to ensure a consistent brand experience.

Job details

EMAIL AND SMS MARKETING SPECIALIST Description en Français disponible : https://baindepot.bamboohr.com/hiring/jobs/491#description Position Summary The Email and SMS Marketing Specialist plays a key role in engaging and retaining Bath Depot customers. This person plans, implements and optimizes communications in Klaviyo to deliver a relevant experience at every stage of the customer journey and directly contribute to online and in-store sales growth. Responsible for the campaign calendar, automated flows and segmentation, this person transforms customer data into personalized, measurable communications. They also ensure campaign quality, deliverability and compliance while continuously improving performance. This role works closely with the marketing, studio, e-commerce and IT teams to ensure a consistent bilingual brand experience throughout the customer journey. Key Responsibilities Plan, build, schedule and deploy email and SMS marketing campaigns in Klaviyo in accordance with the promotional calendar and business objectives. Develop, maintain and optimize automated customer lifecycle flows, including welcome series, browse and cart abandonment, re-engagement and more. Create dynamic segments based on purchasing behaviour, preferences, engagement, language and transactional data. Implement A/B tests for subject lines, content, calls to action, offers, audiences, frequency and send times. Perform quality assurance checks before each deployment, including content, links, personalization, segmentation, consent and email and mobile rendering. Monitor deliverability, sender reputation and unsubscribe rates, and recommend any necessary corrective action. Analyze campaign and automation performance using metrics such as click-through rate, conversion, attributed revenue, revenue per recipient, subscriber growth and retention. Produce clear reports outlining results, key learnings, recommendations and next steps. Collaborate with the content, creative, e-commerce, merchandising and technology teams to ensure consistency across messaging, offers and data. Ensure customer data quality and synchronization between Klaviyo, the e-commerce platform, internal systems and other marketing tools. Stay current on best practices, new Klaviyo features and relevant applications of artificial intelligence. Qualifications University or college education in marketing, e-commerce, communications, digital analytics or a related field. An equivalent combination of education, certifications and relevant experience will also be considered. Three years of relevant experience in email marketing, SMS, CRM or marketing automation. Hands-on experience with Klaviyo or a comparable marketing automation platform. Strong understanding of segmentation, personalization, automated flows and performance analysis. Excellent written and verbal communication skills in both French and English. Strong organizational skills, attention to detail, self-reliance and the ability to manage multiple priorities. Assets Experience in retail, e-commerce or an omnichannel environment. Basic knowledge of HTML/CSS, GA4 or data visualization tools. Key Attributes An analytical mindset combined with a strong understanding of content and the customer experience. Curiosity, sound judgment and a willingness to experiment in a structured manner. Ability to translate results into clear, actionable recommendations. Ability to collaborate effectively with teams across a range of disciplines. Why Join Bath Depot At Bath Depot, you will grow within a national company, work with a wide range of products and contribute to initiatives that connect digital and in-store experiences. You will enjoy benefits, a stimulating workplace and exciting career opportunities! Location: Blainville Work arrangement: On-site Employment status: Full-time Preferred start date: As soon as possible

What you’ll do

Requirements

Candidates must have a university or college education in marketing or a related field and at least three years of experience in email marketing, SMS, or CRM. Proficiency with Klaviyo or similar automation platforms and excellent bilingual communication skills in French and English are required.