Barcel USA is the snack division of Grupo Bimbo located in the United States. We are an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within United States territory. We manufacture, distribute and sell a great selection of snacks, offering a mix of unique, sweet and spicy products elaborated with the highest quality standards.
On-site
Own the development and execution of the Canada brand growth strategy, including portfolio management, innovation, marketing plans, and campaigns. Lead cross-functional teams and agency partners, manage budgets and projects, and use consumer, market, and sales insights to improve brand awareness, sales, and profitability.
