Email Marketing Strategist (DTC/eCommerce)

Job summary

Manage and grow lifecycle marketing programs across email and SMS for 5–8 client brands, including monthly email calendars and creative briefs. Research customer insights and behavioral triggers, develop high-converting campaigns, and optimize performance to drive client revenue.

Job details

Hey, we're Bedford! 🐶 We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert. We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for creating high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients. What you'll do: Develop a monthly email calendar + write creative briefs for copywriters Research trends, customer insights, and behavioral triggers to inform messaging Own client relationships - you're the reason they trust Bedford and they reason they keep working with us Manage 5-8 core brands What you bring: (Optional) Lifecycle/email marketing experience (DTC/eCommerce preferred) Strong copy + angle instincts Ability to juggle multiple accounts Bias for action and problem-solving - you take ownership, not orders Hands-on experience with Klaviyo or similar ESPs (flows, logic, segmentation, testing) Who thrives here: People who take initiative, spot problems early, and bring solutions before being asked You don't disappear at 4:59pm when things are on fire - you help resolve them Marketers who CARE about craft - the copy, the logic, the customer, the result Teammates who thrive in fast-paced environments and aren't afraid to own the outcome What's in it for you: Competitive pay - we value top talent and will compensate you Early team opportunity - shape the future of a fast-growing company High-impact work - your ideas won't sit in a backlog - they'll go live, fast Real growth - direct exposure to strategy, clients, decision making Pay: $80K-$120K (or more, depending on performance)

What you’ll do

Manage and grow lifecycle marketing programs across email and SMS for 5–8 client brands, including monthly email calendars and creative briefs. Research customer insights and behavioral triggers, develop high-converting campaigns, and optimize performance to drive client revenue.

Requirements

The role seeks someone with strong copywriting and marketing instincts, the ability to manage multiple accounts, and a proactive, ownership-oriented approach. Hands-on experience with Klaviyo or a similar email service provider—including flows, logic, segmentation, and testing—is requested; lifecycle marketing experience is optional, with DTC/eCommerce experience preferred.

Listed skills

• Problem solving · Preferred
• Account Management · Preferred
• Campaign Management · Preferred
• Client Relationship Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lifecycle Marketing
• Email Marketing
• SMS Marketing
• Campaign Management
• Copywriting
• Creative Brief Writing
• Customer Research
• Customer Insights
• Behavioral Marketing
• Client Relationship Management
• Account Management
• Klaviyo
• Email Service Providers
• Segmentation
• A/B Testing
• Problem-Solving

Job areas

• Marketing
• Sales
• Customer Service & Support

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