Head of Social Media Marketing

Job summary

Role: Head of Social Media Marketing (Organic) Key Responsibilities Lead the organic social strategy across multiple client accounts. Develop content frameworks that drive audience growth, engagement, and brand awareness. Collaborate with creative, performance marketing, and content teams to deliver impactful campaigns. Analyze performance metrics and optimize strategies based on data and business objectives. Identify new opportunities across emerging platforms, trends, and content formats. Build scalable workflows and establish best practices for social media delivery. Support new business…

Job details

Role: Head of Social Media Marketing (Organic) Key Responsibilities Lead the organic social strategy across multiple client accounts. Develop content frameworks that drive audience growth, engagement, and brand awareness. Collaborate with creative, performance marketing, and content teams to deliver impactful campaigns. Analyze performance metrics and optimize strategies based on data and business objectives. Identify new opportunities across emerging platforms, trends, and content formats. Build scalable workflows and establish best practices for social media delivery. Support new business initiatives through strategic recommendations and client presentations. Recruit, mentor, and grow a high-performing social media team as the function expands. Ensure consistent execution and high-quality client outcomes across all accounts. Requirements 5+ years of experience in social media marketing, preferably within a marketing or creative agency. Strong understanding of organic social platforms, content strategy, and audience growth. Experience leading client-facing social media initiatives across multiple brands. Familiarity with performance marketing and how organic social supports overall business growth. Excellent leadership, communication, and stakeholder management skills. Self-driven, adaptable, and comfortable working in a fast-paced remote environment.

What you’ll do

The Head of Social Media Marketing will lead the organic social strategy across multiple client accounts and develop content frameworks to drive audience growth and engagement. They will collaborate with various teams to deliver impactful campaigns and analyze performance metrics to optimize strategies.

Requirements

Candidates should have over 5 years of experience in social media marketing, ideally within a marketing or creative agency. A strong understanding of organic social platforms and excellent leadership and communication skills are essential.

Listed skills

• Organization · Preferred
• Leadership · Preferred
• Attention to detail · Preferred
• Teams · Preferred
• Client · Preferred
• Execution · Preferred
• management · Preferred
• Communication · Preferred
• Social Media Marketing · Preferred
• Communication Skills · Preferred
• Consistent · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Marketing
• Content Strategy
• Audience Growth
• Performance Marketing
• Leadership
• Communication
• Stakeholder Management
• Data Analysis
• Campaign Development
• Creative Collaboration
• Mentoring
• Workflow Optimization
• Emerging Platforms
• Brand Awareness
• Client Presentations
• Strategic Recommendations