Technical Marketing Manager – Industrial B2B

Job summary

Research industrial markets, technologies, applications, and competitors, then create technically accurate marketing content and targeted B2B campaigns. Engage customers, distributors, partners, and internal engineering teams while supporting sales, digital marketing, events, and marketing asset management.

Job details

Hiring Company: Black Powder Solutions Inc. Location: Calgary, AB Employment Type: Full-Time, On-site About Us Black Powder Solutions designs and manufactures magnetic separation systems used in oil & gas pipelines and industrial process systems to remove sub-micron particulate contamination. We are part of a group of industrial technology companies including: • One Eye Industries – Magnetic filtration systems for rotating equipment and industrial fluids • Safe-T-Spray – Fire prevention systems for heavy mobile equipment • CleanMud – Magnetic filtration solutions for drilling, oil sands tailings and industrial water treatment Our technologies operate in demanding industrial environments where equipment reliability, fuel cleanliness, and contamination control are critical. Position Overview We are seeking a Technical Marketing Manager with experience in industrial B2B sectors such as oil & gas, mining, energy, or heavy equipment. ⚠️ This is a highly hands-on role .The successful candidate will be expected to independently study our technologies, understand industry challenges, and develop technical marketing materials and campaigns without constant supervision .This role requires someone who is comfortable learning large volumes of technical information, researching industrial processes, and translating that knowledge into credible marketing content and outreach initiatives .This is not a coordination role for external agencies .We are looking for someone who can think independently, research deeply, and build content and campaigns from scratch .The right candidate will be curious, analytical, proactive, and capable of operating with minimal direction . Key Responsibilitie sIndustry Research & Technical Understandin gDevelop a deep understanding of our technologies and their industrial applications .Study industry problems across sectors such as :• oil & gas operation s• fuel system s• mining operation s• rotating equipment reliabilit y• industrial contamination contro lProactively research market segments, competitors, and applications to identify marketing opportunities .Translate complex technical topics into clear and credible marketing messaging . Content Creation & Technical Storytellin gCreate technical marketing materials including :• case studie s• technical article s• LinkedIn post s• email campaign s• website conten t• brochures and product sheet sThis work requires independent research, interviews with engineers and customers, and analysis of real operational data .Candidates must be comfortable building technical content from scratch, not simply editing existing materials . Customer & Partner Engagemen tCommunicate regularly with :• customer s• distributor s• industry partner s• internal engineering team sto gather insights, develop case studies, and support marketing initiatives .Maintain communication with global distributors and partners to support marketing programs and identify opportunities .Follow up on inquiries and leads through email and phone . Strategic Marketing & Market Developmen tDevelop and implement targeted B2B marketing initiatives focused on :• industry positionin g• lead generatio n• distributor developmen t• new market entr yIdentify promising industry segments and develop campaigns tailored to those markets .Support the sales team with application-specific marketing tools and materials . Digital Marketing & Event sCreate & coordinate digital marketing activities including :• website update s• SEO and digital campaign s• email marketin g• LinkedIn conten tWork with external agencies where required .Organize and support the company’s participation in international trade shows and industry events . Marketing Asset Management (Collateral )Maintain and update marketing assets including :• brochures and product sheet s• case studies and presentation s• signage and printed material s• digital content librarie sEnsure all materials remain technically accurate and aligned with company messaging . Required Qualification sMinimum 3 years of B2B marketing experience in an industrial sector, such as :• oil & ga s• minin g• energ y• manufacturin g• heavy equipmen tDemonstrated ability to independently research technical topics and create credible industry content .Strong writing skills for technical marketing materials and case studies .Experience working with international distributors or channel partners .Highly organized, self-motivated, and capable of working independently with minimal supervision. Personal Traits We Valu eWe are looking for someone who is :• intellectually curious and eager to lear n• comfortable studying complex technical subject s• proactive and self-directe d• analytical and detail-oriente d• capable of taking ownership of projects from start to finis hThis role requires someone who is willing to dive deep into industrial processes and gradually become a subject matter expert . Educatio nUniversity degree in marketing, business, communications, engineering, or a related field . Trave lOccasional travel may be required to attend trade shows, industry events, and customer sites . Screening Task (Required )To ensure applicants have the ability to research and communicate technical topics, shortlisted candidates will be asked to complete a short practical task, which may include :• reviewing a technical case stud y• summarizing an industrial proble m• preparing a short LinkedIn post or marketing summar yThe purpose of this task is to evaluate analytical thinking, technical understanding, and communication ability .

What you’ll do

Research industrial markets, technologies, applications, and competitors, then create technically accurate marketing content and targeted B2B campaigns. Engage customers, distributors, partners, and internal engineering teams while supporting sales, digital marketing, events, and marketing asset management.

Requirements

Requires at least three years of B2B marketing experience in an industrial sector and the ability to independently research technical subjects and produce credible marketing content. Candidates should have strong writing and organizational skills, experience with international distributors or channel partners, and a university degree in marketing, business, communications, engineering, or a related field.

Listed skills

• Control · Preferred
• Analytical · Preferred
• Technical · Preferred
• analysis · Preferred
• Asset Management · Preferred
• materials · Preferred
• Teams · Preferred
• Sales · Preferred
• Capable of working independently · Preferred
• Communication · Preferred
• Customer · Preferred
• email · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Industrial B2B Marketing
• Technical Research
• Technical Writing
• Content Creation
• Industry Research
• Market Analysis
• Lead Generation
• Market Development
• Distributor Relations
• Customer Engagement
• Digital Marketing
• Search Engine Optimization
• Email Marketing
• LinkedIn Marketing
• Trade Show Coordination
• Project Ownership

Job areas

• Marketing
• Management & Leadership
• Energy
• Sales
• Manufacturing