Senior Product Marketing Manager

Calgary, AB
Hybrid
Posted Aug 28, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Lead · 10+ years
Posting language: English
Working hours: 40 hours per week
Location requirements: Country, Canada

Job summary

The Senior Product Marketing Manager will own product positioning, messaging, and go-to-market execution across the company's portfolio. They will also lead sales enablement efforts and collaborate with cross-functional teams to drive product adoption and revenue growth.

Job details

Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best. Blackline Safety is looking for a Senior Product Marketing Manager to lead how we bring our products and services to market. You'll own positioning and messaging across our full portfolio, drive go-to-market execution for launches and updates, and make sure Product, Sales, Client Success, and Marketing are pulling in the same direction. You'll strengthen sales and channel enablement, sharpen our competitive story, and help turn what we build into a narrative our buyers — and our own teams — can tell with confidence. This is a senior, high-visibility role on a small, high-performing marketing team. You'll operate with real autonomy, partner directly with our VP, Marketing, and have the opportunity to help shape and strengthen the product marketing function as we grow. Responsibilities: Define and own product and solution positioning and messaging across our portfolio, building assets that empower Sales and resonate with our target buyers. Lead go-to-market execution for product launches and major updates, ensuring cross-functional alignment and a consistent, compelling narrative from announcement through adoption. Own market intelligence and win/loss insight, sharpening our messaging and sales positioning against the field. Drive sales enablement adoption — battlecards, training, tools — and partner with Sales and Client Success to strengthen the story around retention, upsell, and expansion, working closely with our marketing function on the shared goal of growing revenue from existing accounts. Support our website and digital experience with clear product and solution narratives, and partner with our Demand Generation team to translate ICPs, personas, and go-to-market priorities into scalable campaign briefs and messaging. Identify market trends and themes, and shape messaging that tells our innovation story and positions us as a category leader. Provide leadership across product marketing, helping strengthen how we work, raise the quality of our output, and build capability across the team. Manage resourcing, and timelines for launches and major campaigns, keeping delivery on track and on budget. About You: 8-10+ years in B2B marketing, with meaningful experience in product marketing specifically, including time in a senior or lead capacity — owning launches end-to-end, not just supporting them. A demonstrated track record in go-to-market strategy, messaging, and positioning, with experience in cross-functional launch planning. Excellent organizational skills and high attention to detail, with the ability to manage multiple priorities in a fast-paced environment while keeping execution on time and on budget. Exceptional presentation, written, and verbal communication skills. A collaborative, cross-functional working style, with the ability to build trust with Sales, Product, Demand Generation, and Brand. Comfort translating technical or complex product detail into a clear, market-facing narrative. Familiarity with HubSpot and Monday.com is an asset. Total Rewards At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include: Competitive base salary and annual compensation review Comprehensive health and dental benefits* Mental health and wellness support Flexible work arrangements and hybrid work model for eligible positions Paid vacation, personal and sick days* Professional development opportunities Education funding A collaborative, inclusive, and mission-driven culture Exclusive access to perks and discounts A flexible ‘Dress for Your Day’ environment *Eligibility and coverage vary by employment type and region. Diversity, Equity & Inclusion Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions. If you require accommodation during the recruitment process, please contact us at [email protected]. We are committed to ensuring an accessible and equitable experience for all candidates. Join Us If you’re passionate about technology, safety, and making a difference, we’d love to hear from you. Apply today and help us build a safer, more connected world. Unauthorized Recruitment Communication Alert We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety. Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.

What you’ll do

Requirements

Candidates must have 8-10+ years of B2B marketing experience with a strong background in product marketing and end-to-end launch management. Exceptional communication skills and a proven track record in cross-functional strategy and execution are required.

Benefits

• Competitive base salary • Annual compensation review • Comprehensive health and dental benefits • Mental health and wellness support • Flexible work arrangements • Hybrid work model • Paid vacation • Personal and sick days • Professional development opportunities • Education funding