Google Ads Specialist (Remote, Vancouver)

Blacksmith Agency Marketing Full time Remote (USA, Canada or South Africa) About The Role Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Google Ads Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight. What You Will Own Lead strategy for all PPC and SEO clients across multiple industries. Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals. Build 90 day, 6 month and annual growth roadmaps for every client. Own client performance across Google Ads, Meta, Microsoft and organic search. Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities. Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content. Own KPI tracking, conversion attribution and analytics accuracy. Give weekly direction and QA, and coordinate priorities with the marketing project manager. Present monthly and quarterly performance summaries to clients. What You Bring 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy. Strong experience running paid and organic channels at the same time. Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization. Ability to build and articulate strategic recommendations for clients and account executives. A track record of overseeing execution teams and managing deliverable quality. Sharp analytical skills and the ability to diagnose performance issues fast. Nice to have Agency experience managing multiple clients at once. Experience joining sales calls and influencing close rates. Familiarity with multifamily, real estate or high-intent lead generation. Experience with AI SEO, programmatic SEO, technical SEO audits and CRO. Who Succeeds Here People who think strategically and manage execution. People who simplify complex marketing ideas for clients. People who own results and take full accountability. People who work well with distributed teams. People who enjoy building rather than inheriting polished systems. How To Apply Apply in two minutes at the link. Your application is reviewed once you finish a short 6 minute Predictive Index assessment, so use the same email throughout.

Lead the strategy and performance for PPC and SEO clients across multiple industries, including managing paid search, paid social, and organic search. The role involves joining sales calls to shape strategy and presenting performance summaries to clients.

Requires 4 to 7 years of experience in PPC, SEO, or multi-channel full-funnel strategy with expertise in Google Ads and GA4. Candidates must have a track record of overseeing execution teams and the ability to articulate strategic recommendations.

Identified from the job description. Confirm important requirements above.

• Google Ads
• SEO
• PPC
• GA4
• Meta Ads
• Microsoft Ads
• Conversion Rate Optimization
• Keyword Research
• Technical SEO
• Performance Tracking
• Strategic Planning
• Client Management
• Analytical Skills
• Full-Funnel Strategy
• Content Strategy
• KPI Tracking

• Marketing
• Data & Analytics
• Management & Leadership
• Consulting
• Sales

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level