Content Creator & Social Media Strategist

Job summary

Create, film, edit, and publish on-camera short-form content while managing Blume's social voice, content calendar, and searchable asset library across platforms. Grow organic social performance and community, coordinate with internal teams and creators, and use reporting and experimentation to guide content decisions.

Job details

At Blume, we're on a mission to create a kinder wellness world. We believe in the magic of everyday wellness rituals and how small changes can bring big impact. Blume is an omnichannel brand, found everywhere from Amazon to local specialty retailers, Walmart shelves, and Costco warehouses. We're small but mighty, with big ambitions and an agile, entrepreneurial team building a category-defining wellness brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and continues to scale rapidly across both digital and retail channels while building a best-in-class community that leads with heart. Role Overview As Blume's Content Creator & Social Media Strategist, you'll be in the content, making the content, and deciding when it goes live. You're our in-house creator with a strategist's brain: on camera as a natural, brand-aligned personality, filming and editing most of our organic content yourself, and owning the content calendar across every channel. This role is part creative, part strategist, part analyst. You'll partner with our partnerships, paid, retail, and brand teams so everything works together, and build systems that help us scale without losing the human touch that makes Blume special. Key Responsibilities Create Be on camera regularly as a Blume personality: product demos, rituals, trends, behind the scenes, retail visits, pranks, and events Concept, film, edit, design, and write short-form content for Instagram, TikTok, and more Own and evolve Blume's social voice so content feels distinctive and native to each platform Brief photographers, videographers, and designers when a project needs more than a phone Plan Build and own the content calendar, including inbound requests from across the business Plan content around our pillars: product launches, retailer support, brand activations, kindness, and brand storytelling Run a repurposing strategy and keep an organized, searchable asset library Grow Own organic social strategy plus views, engagement, and follower growth KPIs across Instagram, TikTok, and LinkedIn Test formats, hooks, and platform features, and spot trends and competitor moves early Lead social boosting and sparking with our paid team Deliver monthly reporting that turns data into clear next steps Community Build organic community through proactive engagement, DMs, and comment management Manage brand collaborations, giveaways, and outreach Support creator, UGC, and brand partnership recruitment and relationships Qualifications 3+ years creating content and managing organic social for a brand (Instagram, TikTok, LinkedIn), with proven community and engagement growth Comfortable and natural on camera. You've been the face of a brand account or built your own following, and we can see it in your work Hands-on filming, editing, design, and copywriting skills (CapCut, Adobe, Canva, or similar) Experience owning a content calendar and juggling requests across paid, partnerships, email, and marketing teams Data-driven: you look at what's working and change what you make next A real feel for digital culture, plus the drive to move fast, solve problems, and bring ideas to the table Nice to Have Background in CPG, wellness, beauty, or lifestyle brands Experience with Dash Social, Sprout, or similar tools A track record of launching products or campaigns and measuring their impact, including retail or experiential How to Apply Along with your resume, please include: Your portfolio link 3 to 5 short-form videos you filmed, edited, and appeared in A 60-second video introducing yourself (filmed on your phone is perfect) Applications without on-camera content won't be considered. Work Perks Compensation: $65,000 to $85,000 annually Annual Performance Bonus Program Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage 3 weeks of paid vacation 1 additional Personal Day 1 additional Kind Day for Volunteerism Flexible work hours and hybrid team Education & Training Support RRSP Matching Benefit after 1 Year of Employment Opportunity to join Employee Stock Option Program after 1 Year of Employment Monthly Child Care Reimbursement Benefit after 1 Year of Employment Free Blume, of course!

What you’ll do

Create, film, edit, and publish on-camera short-form content while managing Blume's social voice, content calendar, and searchable asset library across platforms. Grow organic social performance and community, coordinate with internal teams and creators, and use reporting and experimentation to guide content decisions.

Requirements

Applicants need at least three years of experience creating brand content and managing organic social media, with demonstrated community and engagement growth. They should be comfortable on camera and skilled in filming, editing, design, copywriting, content planning, and data-informed optimization.

Benefits

• Annual Performance Bonus
• Medical Insurance
• Dental Insurance
• Life Insurance
• Long-Term Disability Coverage
• Vision Coverage
• Three Weeks of Paid Vacation
• Personal Day
• Volunteer Day
• Flexible Work Hours
• Education and Training Support
• RRSP Matching
• Employee Stock Options
• Monthly Child Care Reimbursement
• Free Blume Products

Listed skills

• Graphic Design · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Short-Form Video Creation
• On-Camera Presentation
• Video Filming and Editing
• Graphic Design
• Copywriting
• Social Media Strategy
• Content Calendar Management
• Community Management
• Social Media Analytics
• Trend Analysis
• Content Repurposing
• Influencer and Creator Partnerships
• Paid Social Coordination
• Brand Storytelling
• Campaign Measurement
• Asset Library Management

Job areas

• Marketing
• Creative & Media
• Art & Design
• Retail