Senior Brand Specialist

Job summary

The Senior Brand Specialist is responsible for shaping and structuring the global brand strategy while enforcing brand standards across all touchpoints. They will manage creative agencies, oversee brand performance metrics, and integrate AI tools to ensure consistent brand governance.

Job details

Join us to transform today's energy challenges into sustainable solutions for tomorrow and make a difference for our planet and future generations. Boralex has been providing renewable and affordable energy for over 30 years. The Group, composed of more than 800 employees, operatesrenewable assets with an installed capacity of over 3 GW and is developing a project portfolio of 6.8 GW in wind, solar, and energy storage. As a strategic subject-matter expert in brand governance, the Senior Brand Specialist is accountable for shaping and structuring Boralex’s brand to increase its impact, and for defining, communicating, and enforcing global brand standards. The objective is to deliver a consistent, rigorous, and sustainable brand experience across all markets and touchpoints. ⚡ You will play an important role in: Brand strategy and governance Lead the ongoing evolution of the brand strategy in alignment with business priorities. Build and continuously improve global brand guidelines, visual standards, and governance frameworks Act as the brand guardian by ensuring compliance and consistency across all touchpoints (digital, print, and internal). Identify and mitigate brand dilution and reputational risks in a decentralized environment. Define and continuously improve the customer journey to ensure a consistent brand experience aligned with established standards. Brand assets and tools Develop, maintain, and enhance corporate brand assets (tools, templates, layouts, and visual systems). Ensure these tools enable teams to apply the brand consistently while reducing deviations. Provide hands-on support, as required, to adjust, correct, or realign brand usage Creative direction and partner management Provide creative direction for major corporate initiatives to ensure alignment with the brand framework. Manage creative agencies and external partners from briefing through final approval of deliverables. Serve as the primary point of reference for external partners on brand standards, interpretation, and application. Brand performance and insights Track brand awareness, recognition, and perception. Coordinate consistency across brand-related market research studies company-wide. Analyze data and insights to identify gaps, risks, and opportunities for improvement. Tools, technology, and artificial intelligence Demonstrate advanced proficiency with Adobe Suite, Canva, the Microsoft suite (PowerPoint, Word, Excel, Teams), and Microsoft Copilot. Integrate AI tools responsibly into brand processes by setting guardrails that ensure quality, consistency, and compliance across deliverables. Stay current on relevant practices and tools in brand governance and brand consistency. 💡 To succeed in this position, you need: Bachelor’s degree in marketing, communications, design, brand strategy, or a related field. 8 to 10 years of experience in brand identity, corporate branding, or brand governance. Proven experience working with global B2B brands, within structured governance frameworks, and managing agencies and external stakeholders. Experience in a complex, matrix, multi-jurisdictional environment (strong asset). Strong ability to enforce and protect a brand in a decentralized environment. Influential leadership style, strong collaboration skills, and solid professional credibility. Structured, rigorous, and pragmatic approach, paired with strong execution skills. Strong understanding of the customer journey and the overall brand experience.Proficiency with digital, collaboration, and AI tools. Your profile doesn’t perfectly match the criteria listed above? Your skills could still make a difference! If you think you can contribute to our growth, don't hesitate to try your luck and apply. 🌱To be fully fulfilled in your daily life: By joining our team, you will contribute to the growth of a company committed to the energy transition while adding your talent to an agile team. You will benefit from continuous training, flexible working hours and remote work, a retirement plan enhanced by Boralex, and a group insurance plan tailored to your personal needs. 🌍Together, we will build a sustainable and inclusive world: By joining our team, you will contribute to the growth of a company committed to the energy transition. Boralex promotes a culture of sustainable performance, aligned with its business objectives. We focus on long-term growth and profitability while aiming to satisfy all our stakeholders. Continuous improvementis essential, with ambitious and measurable goals, and this culture is fostered by autonomy, the right to make mistakes, and employee empowerment. Transparency, inclusion, and kindness are essential elements in creating a rewarding work environment where everyone can thrive and be themselves. This is why we raise awareness among all our teams on these issues and offer support networks, best practices, and educational content. We value the diversity of experiences, perspectives, and expressions among our colleagues, partners, and communities. Feel free to join us, regardless of your age, origin, gender, potential disability, sexual orientation, or beliefs. Boralex, beyond renewable energy! Contribute to the growth of a company that’s actively involved in the energy transition. Add your talent to an agile work team. Expand your knowledge through continuous learning. Keep fit with a membership allowance at a sports centre of your choice. Spend more time with your family thanks to a flexible and independent schedule. Plan your life beyond your career thanks to a pension plan to which Boralex contributes. Be the source of our energy!

What you’ll do

The Senior Brand Specialist is responsible for shaping and structuring the global brand strategy while enforcing brand standards across all touchpoints. They will manage creative agencies, oversee brand performance metrics, and integrate AI tools to ensure consistent brand governance.

Requirements

Candidates must hold a bachelor's degree in marketing, communications, or a related field with 8 to 10 years of experience in corporate branding. Proven expertise in managing global B2B brands and working within complex, matrix environments is required.

Benefits

• Continuous training • Flexible working hours • Remote work • Retirement plan • Group insurance plan • Sports centre membership allowance

Listed skills

• Canva · Preferred
• Brand Strategy · Preferred
• Creative Direction · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Brand strategy
• Brand governance
• Brand identity
• Corporate branding
• Creative direction
• Stakeholder management
• Adobe Suite
• Canva
• Microsoft Suite
• Microsoft Copilot
• AI tools
• Market research
• B2B branding
• Customer journey mapping
• Project management
• Strategic communication
• Canva (Software)
• Continuous Development
• Brand Strategy
• Business Objectives
• Energy System Transition
• Corporate Branding
• Creative Direction
• Microsoft Excel
• Artificial Intelligence
• Business To Business
• Brand Awareness
• Brand Management
• Brand Identity
• Communication
• Digital Printing
• Empowerment
• Governance
• Renewable Energy
• Leadership
• Marketing Communications
• Market Research
• Partner Relationship Management
• Microsoft PowerPoint
• Project Portfolio Management
• Visual Systems
• Collaboration
• Templates
• Business Priorities

Job areas

• Marketing
• Energy
• Environmental & Sustainability
• Management & Leadership
• Creative & Media
• Brand Specialist
• Brand Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists