Freelance Paid Search Strategist Japanese - English (North America)

Original job posting

Manage and optimize Google Ads campaigns for Japanese audiences, ensuring cultural nuance and brand tone alignment. Provide strategic recommendations on targeting and messaging while preparing performance reports for global stakeholders.

Job details

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote, casual freelance opportunity. Location doesn't matter. \n Core Competencies Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance. Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients. Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools). Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists. Strategic & Analytical Capabilities Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns. Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan). Comfortable collaborating asynchronously across time zones with English-speaking teams. Professional Requirements Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure. Strong communicator, with the ability to provide clear written updates and context behind optimizations. (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions. Native, Fluent or Professional Japanese language proficiency Bonus Skills But Not Essential Experience on NAVER ads Korean language proficiency \n

What you’ll do

Manage and optimize Google Ads campaigns for Japanese audiences, ensuring cultural nuance and brand tone alignment. Provide strategic recommendations on targeting and messaging while preparing performance reports for global stakeholders.

Requirements

Requires 2-3 years of experience in paid media with native or professional proficiency in both Japanese and English. Candidates should have proven experience with Google Ads and the ability to collaborate asynchronously across time zones.

Listed skills

• Data analysis · Preferred
• Campaign Management · Preferred
• Reporting · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Search
• Google Ads
• Japanese Language
• English Language
• B2B Marketing
• Keyword Research
• Performance Max
• Display Advertising
• Data Analysis
• Search Term Reports
• Campaign Management
• Reporting
• Cross-functional Collaboration
• Naver Ads
• Korean Language
• Performance Reporting
• Paid Media
• Results Orientation
• Business To Business
• Content Marketing
• Web Design
• Search Engine Optimization
• Marketing
• Infographics
• Pay Per Click
• Advertisement
• Blogs

Job areas

• Marketing
• Creative & Media
• Consulting
• Data & Analytics
• Paid Search Strategist
• Search Engine Marketing Specialist
• Advertising and Marketing Professionals
• Search Marketing Strategists
• Market Research Analysts and Marketing Specialists