Regional Trade Development Manager (United Division)

Toronto, ON
Hybrid
Posted Oct 9, 2026
1 position

$76,000–$86,000 / year

Opens an external site

Employment type: Full-time
Experience level: Mid-level · 2+ years
Minimum education: Bachelor’s degree
Posting language: English
Working hours: 40 hours per week
Office presence: 2 days per week

Job summary

The Regional Trade Development Manager is responsible for developing and executing regional trade marketing plans that align with brand strategies and customer goals. They act as the internal sales lead, managing budgets, tracking performance, and fostering relationships with key accounts and suppliers.

Job details

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access. Time Type: Full time Job Family Group: Sales Job Description Summary: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels. As a Regional Trade Development Manager, you will be responsible for developing regional trade marketing plans which deliver upon both Brand strategies as well as customer goals to support the achievement of regional objectives as well as, being the internal sales lead central point of contact for all trade development activities. Job Description: This role follows a flexible hybrid schedule, with one to two days per week in the office. Responsibilities: Develop channel-specific B2B trade marketing and customer marketing plans in collaboration with sales leads, including execution goals, customized regional programming, and performance tracking in accordance with supplier strategic objectives. Translate national consumer brand strategies and trade development priorities into regional customer-facing programs and execution plans. Identify regional market opportunities and competitive activities and develop customized customer programs and recommendations that complement national initiatives, address local business needs and mitigate risks. Establish monthly/quarterly execution priorities, goals and tracking mechanisms Foster relationships with supplier contacts and key accounts critical to business Manage regional trade retail and on-premises budgets Prepare and present post program performance to internal and external key stakeholders. Assess effectiveness of market investments and reallocate resources as required to maximize return. Develop monthly and quarterly selling tools and customer-facing materials aligned to priority brands and business objectives. Develop and maintain regional execution calendars that align national initiatives, supplier programming, and custom regional programs with customer and channel requirements Organize monthly and quarterly meetings with sales teams to communicate priorities, customer marketing plans, supplier provided programming, custom programming, and execution expectations. Manage sampling budget and execution Other duties, as assigned by the jobholder’s supervisor, may also be required. Qualifications: Bachelor’s degree or equivalent experience 3-5 years marketing experience, preferably within a fast-moving CPG company Budget and/or P&L experience with major CPG company Excellent planning and collaboration skills Excellent analytical and influencing skills Excellent leadership capabilities with strong presentation and interpersonal skills Basic brand marketing and finance skills Demonstrate good communication skills Demonstrate sound judgment and problem-solving skills Excellent attention to detail and ability to multi-task Ability to build strong relationships with cross functional teams Excellent MS Office skills This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description. Salary and Benefits Statement: Salary: $76,000 - $86,000 Corporate Bonus Cellphone + Home Internet Reimbursement Company Paid Benefits Pension Plan - This posting is for an existing vacancy - Breakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.

What you’ll do

Requirements

Candidates must have a bachelor's degree or equivalent experience along with 3-5 years of marketing experience, preferably in the CPG industry. Strong analytical, leadership, and budget management skills are required to succeed in this role.