Product Specialist - Capital Ford Lincoln, Regina, SK.

Job summary

The Product Specialist will deliver a luxury customer experience by providing expert product knowledge on Lincoln and Ford vehicles. They will collaborate with the sales team to conduct immersive product walkthroughs and facilitate seamless guest handovers.

Job details

Company: Capital Ford Lincoln Inc. Bring your automotive passion and sophistication to a role that values boutique-level expertise and premium service. As a Product Specialist at Capital Ford Lincoln your primary focus will be delivering a world-class luxury customer experience by specializing in the Lincoln brand. However, you will also leverage your versatile product knowledge to confidently showcase and sell the full Ford lineup, alongside a diverse selection of all automotive brands within our pre-owned inventory. This role is centered on education, authentic engagement, and trust ensuring every guest feels confident and truly excited about their purchase. What’s In It for You (The Capital Advantage) We're one of Canada's Best Managed Companies for a reason! Financial Stability: Competitive pay plans that are reviewed regularly. True Work/Life Balance: Paid flex time and predictable scheduling so you can actually enjoy your time off. Health & Wellness: Comprehensive medical and dental benefits, Short-Term and Long-Term disability, a Health Spending Account, plus an Employee Family Assistance Program. Incredible Perks: Employee discounts on vehicle purchases, parts, and servicing, corporate cell phone plan rates, years of service recognition gifts, and more! Investment in Your Future: Optional RRSP deductions – because long-term matters, too. Career Velocity: We prioritize promoting from within. You’ll get ongoing training and opportunities to grow your career across our Western Canadian network. Family First: A maternity leave top-up program and paid bereavement time so you can prioritize what matters most. Key Responsibilities Brand Specialization & Versatility: Maintain an expert-level understanding of Lincoln craftsmanship and technology, while staying highly knowledgeable across the entire Ford lineup and our diverse used vehicle inventory. Curated Consultations: Engage guests in a polished manner to understand their lifestyle, delivering immersive product walkthroughs and test drives tailored to the specific vehicle of interest. Articulate Value: Confidently explain high-tech features, vehicle histories, and unique brand benefits Sales Collaboration: Partner with the sales consulting team to provide seamless product expertise during presentations and guest handovers for new and pre-owned vehicles. Team Support: Facilitate internal knowledge sharing and customer workshops to keep the dealership team and guests deeply informed. Qualifications Experience: Eexperience in luxury retail, hospitality, or premium customer-facing sales is a strong asset. Client-First Mindset: Proven ability to deliver a polished, high-touch hospitality experience whether presenting a flagship luxury vehicle or a pre-owned model. Communication: Exceptional verbal skills with a confident, engaging presentation style. Technical & Brand Adaptability: Skillful at translating complex tech into lifestyle-oriented benefits across various makes and models. Requirements: Valid driver’s license with an acceptable driving record. Ready to redefine the dealership experience? Apply today! #INDHP At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization. Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location. Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.

What you’ll do

The Product Specialist will deliver a luxury customer experience by providing expert product knowledge on Lincoln and Ford vehicles. They will collaborate with the sales team to conduct immersive product walkthroughs and facilitate seamless guest handovers.

Requirements

Candidates should possess a valid driver's license with an acceptable driving record and strong communication skills. Experience in luxury retail, hospitality, or premium customer-facing sales is considered a strong asset.

Benefits

• Competitive pay plans • Paid flex time • Medical benefits • Dental benefits • Short-term disability • Long-term disability • Health spending account • Employee family assistance program • Employee vehicle discounts • Parts and servicing discounts • Corporate cell phone plan rates • Years of service recognition • RRSP deductions • Maternity leave top-up • Paid bereavement time

Listed skills

• Customer service · Preferred
• Product Knowledge · Preferred
• Sales · Preferred
• Communication · Preferred
• Consultative Selling · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Customer service
• Sales
• Product knowledge
• Communication
• Luxury retail
• Hospitality
• Presentation skills
• Relationship building
• Automotive sales
• Technical product explanation
• Consultative selling
• Brand advocacy
• Product Knowledge
• Workplace Inclusivity
• Good Driving Record
• Valid Driver's License
• Adaptability
• Investments
• Customer Service
• Consulting
• Discounts And Allowances
• Innovation
• Presentations
• Purchasing
• Scheduling

Job areas

• Sales
• Retail
• Customer Service & Support
• Hospitality
• Capital Specialist
• Product Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists