Director, Sales Foodservice (Quebec)

Job summary

Job Description Reporting to the Vice President, Canadian Foodservice Sales, the Director, Foodservice Sales (Quebec) will be responsible for leading Cavendish Farms’ Foodservice business across Quebec. This role will drive profitable growth through strategic leadership of the sales team, strong distributor and key account partnerships, and execution of regional sales strategies. The successful candidate will balance high-level strategic planning with hands-on customer and team engagement, ensuring alignment across internal functions while identifying and developing new growth opportunities…

Job details

Job Description Reporting to the Vice President, Canadian Foodservice Sales, the Director, Foodservice Sales (Quebec) will be responsible for leading Cavendish Farms’ Foodservice business across Quebec. This role will drive profitable growth through strategic leadership of the sales team, strong distributor and key account partnerships, and execution of regional sales strategies. The successful candidate will balance high-level strategic planning with hands-on customer and team engagement, ensuring alignment across internal functions while identifying and developing new growth opportunities within the market. This is a remote (home-based) position, with a requirement to reside within the Montreal region to best support sales operations. Application Deadline: July 6th, 2026 Responsibilities Lead and manage the Quebec Foodservice sales team, ensuring alignment to strategic priorities and achievement of revenue, volume, and margin targets Build, coach, and develop a high-performing sales team, fostering a culture of accountability, continuous improvement, and strong employee engagement Manage customer pricing, contracts, rebates, and distributor programs to support profitable growth Lead customer negotiations, including pricing reviews and long-term partnership agreements Identify and develop new business opportunities across regional, and street accounts, including prospecting and contract renegotiation Build and maintain strong relationships with key distributors, national accounts, and regional customers Conduct regular customer and field visits, leading business reviews and strengthening multi-level relationships Partner cross-functionally with Marketing, Finance, Supply Chain, and Customer Service to resolve issues and drive business improvements Support forecasting, budgeting, and performance tracking, ensuring accuracy across sales metrics and KPIs Qualifications Post-secondary education in Business, culinary, hospitality or a related field 5+ years of leadership experience in Foodservice sales Fluently bilingual in French and English Proven experience leading, coaching, and developing teams in a performance-driven environment Strong experience in key account development and customer relationship management Solid understanding of foodservice distribution and sales strategy Proven ability to negotiate contracts and manage pricing structures Strong leadership, communication, and relationship-building skill Ability to thrive in a fast-paced, performance-driven environment About Us Founded in 1882, J.D. Irving, Limited (JDI) operates in Eastern Canada (New-Brunswick, Nova Scotia, Prince Edward Island, Québec, Ontario, Newfoundland and Labrador), as well as in USA. We are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly. We appreciate your interest in our company however only those candidates selected for an interview will be contacted. About The Team Cavendish Farms is a family-run company, where our team members are never just a number. We work from seed-to-table, providing opportunities to explore and grow. Headquartered in Dieppe, New Brunswick, Cavendish Farms is a leading producer of frozen potato products and appetizers throughout Canada, the United States, and around the world. We have Manufacturing facilities in PEI, Ontario, Alberta, and North Dakota and farm operations in the Maritimes and Minnesota and North Dakota. We also operate a research and plant breeding centre in PEI to develop new potato varieties and sustainable potato farming practices. We have a proud history of values, quality and service, And bringing the goodness of the farm to the table is what we do best.

What you’ll do

The Director will lead and manage the Quebec Foodservice sales team, ensuring alignment to strategic priorities and achievement of targets. They will also build strong relationships with key distributors and customers while identifying new growth opportunities.

Requirements

Candidates must have post-secondary education in a related field and at least 5 years of leadership experience in Foodservice sales. Fluency in both French and English is required, along with proven experience in team development and customer relationship management.

Listed skills

• French · Preferred
• Team Engagement · Preferred
• Leadership · Preferred
• Teams · Preferred
• Execution · Preferred
• Planning · Preferred
• Sales · Preferred
• Reporting · Preferred
• Development · Preferred
• contracts · Preferred
• Customer · Preferred
• English · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Leadership
• Sales Management
• Customer Relationship Management
• Negotiation
• Team Development
• Strategic Planning
• Foodservice Sales
• Bilingual Communication
• Account Development
• Performance Tracking
• Market Analysis
• Business Development
• Cross-Functional Collaboration
• Pricing Strategy
• Contract Management
• Continuous Improvement