National Sales Lead- Canada

Job summary

Lead business growth across Canada by developing channels, managing key retail accounts, and delivering sales, profit, and trade-spend targets. Oversee account plans, pricing, promotions, merchandising, distribution, product launches, forecasting, and delivery, while leading the local sales team and monitoring market trends.

Job details

Abou us: Chi Forest is one of China's fastest-growing beverage companies, generating over US$1.5 billion in annual revenue. We are the #1 sparkling water brand in China, with more than 3 billion bottles sold annually and a strong track record of innovation, supported by 70+ in-house R&D experts and 40+ products in the pipeline. Our products are sold in 40+ countries and regions through leading retailers including Costco, Walmart, Albertsons, Kroger, Tesco, Woolworths, and Coles. Backed by world-class investors and an integrated manufacturing network of six owned factories, we are accelerating our next phase of global growth. Responsibilities: Own the Canadian market, including channel development, key account management and overall business growth Deliver key business targets including sales, profit and trade spend efficiency Manage major retail accounts, including JBP, pricing, promotions, merchandising, distribution and new product launches Oversee forecasting, ordering and delivery execution, working closely with cross-functional teams Lead and develop the local sales team, while monitoring market and competitor trends to continuously improve sales strategy Qualifications 10+ years of experience in FMCG or beverages, including at least 5 years in the Canadian market Proven people management experience is required Experience working with major retailers such as Loblaw, Sobeys and Metro preferred Strong understanding of JBP, Trade Spend, pricing and promotional mechanisms Experience launching or growing imported or emerging brands in Canada preferred Fluent in English and Chinese Contact us: talent@chiforest.com

What you’ll do

Lead business growth across Canada by developing channels, managing key retail accounts, and delivering sales, profit, and trade-spend targets. Oversee account plans, pricing, promotions, merchandising, distribution, product launches, forecasting, and delivery, while leading the local sales team and monitoring market trends.

Requirements

Requires 10 or more years of FMCG or beverage experience, including at least five years in the Canadian market, along with proven people-management experience. Experience with major Canadian retailers, joint business planning, trade spend, pricing, promotions, and growing imported or emerging brands is preferred; fluency in English and Chinese is required.

Listed skills

• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Channel Development
• Key Account Management
• Business Growth
• Sales Target Management
• Profit Management
• Trade Spend Efficiency
• Joint Business Planning
• Pricing
• Promotions
• Merchandising
• Distribution
• Product Launches
• Forecasting
• Ordering
• Delivery Execution
• People Management

Job areas

• Sales
• Management & Leadership
• Retail
• Food & Beverage