Senior Performance Marketing Specialist

Job summary

Role: Senior Performance Marketing Specialist Who We Are: At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic advising, we've bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 50 large-scale home improvement companies across the USA & Canadian markets. We…

Job details

Role: Senior Performance Marketing Specialist Who We Are: At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic advising, we've bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 50 large-scale home improvement companies across the USA & Canadian markets. We don't just facilitate growth – we catalyze explosive growth, sparking innovation and delivering measurable impact. CDM is seeking a dedicated Senior Paid Social Performance Marketing Specialist with Facebooking advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts. As a Senior Performance Marketing Specialist you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets. What You’ll Do: Launch & manage digital advertising campaigns on Facebook, Instagram and other platforms for mid and high-tier clients Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance Analyze data using our proprietary reporting system to optimize campaigns, ad creatives, landing pages, and offers Manage an ad budget ranging between $150,000 and $350,000 per month of performance spend Scripting for ad copy, creatives, and different messaging in your advertorials Collaborate with our Creative team to improve video ad campaigns Collaborate with the CSM team to identify and resolve high level issues Potentially lead a team of campaign managers/media buyers What You Will Not Do: Client Communication 30-day client approvals Siloed or extremely collaborative work – at CDM, we believe in a fine balance between the two What We Are Looking For: Minimum 3 years of experience managing performance Facebook campaigns for lead generation or e-commerce accounts Minimum 1 year of experience in direct response marketing Experience with creative briefs & ideating video campaigns Highly organized and detail-oriented with excellent communication skills, both written and verbal Highly preferred: Experience in enhancing conversion rate optimization Highly preferred: Agency experience What We Offer: Competitive compensation package A fully remote work environment with a Vaughan office for in-person collaboration Minimum 3 weeks of paid vacation Group Benefits: Health, Dental & more! Company-provided Macbook computer Home Office Budget to get you started Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!

What you’ll do

The Senior Performance Marketing Specialist will launch and manage digital advertising campaigns on platforms like Facebook and Instagram for mid and high-tier clients. They will analyze data to optimize campaigns and collaborate with creative teams to enhance ad performance.

Requirements

Candidates should have a minimum of 3 years of experience managing Facebook performance campaigns and at least 1 year in direct response marketing. Strong organizational skills and experience with creative briefs are also required.

Benefits

• Health • Dental • Paid Vacation • Home Office Budget

Listed skills

• Dedicated · Preferred
• Budget · Preferred
• collaborative · Preferred
• Collaboration · Preferred
• Organized · Preferred
• Health · Preferred
• Detail-oriented · Preferred
• Client · Preferred
• Communication · Preferred
• Reporting · Preferred
• Communication Skills · Preferred
• Group Benefits · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Facebook Advertising
• Performance Marketing
• Lead Generation
• E-commerce
• Direct Response Marketing
• Creative Briefs
• Video Campaigns
• Data Analysis
• Ad Budget Management
• Copywriting
• Collaboration
• Conversion Rate Optimization
• Detail-Oriented
• Communication Skills
• Problem Solving
• Account Strategy