Home Care Sales Manager

Guelph, ON
Hybrid
Posted Oct 21, 2026
1 position

$50,000–$70,000 / year

Opens an external site

Employment type: Full-time
Experience level: Mid-level · 3+ years
Minimum education: Bachelor’s degree
Posting language: English
Working hours: 40 hours per week

Job summary

The Sales Manager is responsible for developing strategic marketing plans and building community partnerships to drive referral growth. They will also negotiate contracts and track key performance indicators to ensure service alignment and client satisfaction.

Job details

Benefits: Opportunity for advancement Bonus based on performance Flexible schedule Service area: Guelph, Cambridge, Kitchener, Waterloo Benefits/Perks Work with a mission-driven team that values compassion, integrity, and innovation Competitive salary with performance-based incentives Flexible scheduling and hybrid work potential Paid training and continuous learning opportunities Supportive team culture with recognition programs and team celebrations Schedule / Expected Work Hours: Monday - Friday - 9:00 am - 5:00 pm with occasional weekend work required Job Summary At ComForCare Home Care, the Sales Manager plays a critical role in expanding community partnerships, driving referral growth, and negotiating payer relationships to ensure quality, accessible care for our clients. This position leads marketing strategy, manages referral pipelines, and collaborates across departments to promote our mission of helping individuals live their best lives at home. Responsibilities Develop and implement strategic marketing and business development plans to drive growth and client acquisition. Build and maintain excellent relationships with referral sources, including hospitals, rehabilitation centres, physician offices, community organizations, and senior living communities. Negotiate partnerships and contracts with local organizations and agencies. Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility. Collaborate with administrative team to ensure alignment in service messaging and client satisfaction. Conduct regular market assessments to identify trends, opportunities, and areas for improvement. Track key performance indicators (KPIs) and prepare reports on marketing outcomes and referral trends. Other duties as assigned. Qualifications Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred. 3+ years of experience in healthcare marketing, business development, or community outreach, preferably in home care or home health. RPN or RN preferred. Clean Vulnerable Sector Check. Familiarity with public- and privately-funded home-care services. Excellent interpersonal, verbal, and written communication skills. Self-starter with strong organizational and time management skills. Valid G license and ability to travel extensively in service area. This is a new role. Flexible work from home options available.

What you’ll do

Requirements

Candidates should have a bachelor's degree in a relevant field and at least 3 years of experience in healthcare marketing or business development. A valid G license and the ability to travel extensively within the service area are required.