Volunteer Marketing Manager

Job summary

Lead Connect4Life’s branding and rebranding efforts and develop a sustainable marketing plan to increase awareness and engagement across Canada. Coordinate social media and promotional content, ensure accessibility and brand consistency, and direct audiences to programs, volunteer opportunities, and donation pages.

Job details

Volunteer Marketing Manager – Job Description Connect4Life is seeking a passionate, creative, and community-minded Volunteer Marketing Manager to support the organization’s growth, outreach, and rebranding initiatives across Canada. This leadership volunteer role will help strengthen brand recognition, community engagement, storytelling, and awareness of Connect4Life’s mission, programs, services, and impact. Position Overview Volunteer Leadership Position One-year commitment with opportunity to renew Virtual and community-based participation Reports to: CEO, and collaborates with board members, volunteers and interns Commitment of 3-5 hrs a week Supports national outreach and awareness initiatives across Canada Key Roles and Responsibilities Branding Lead marketing and rebranding initiatives for Connect4Life, in collaboration with CEO Ensure branding consistency across all platforms and promotional materials Marketing Plan Create a sustainable marketing plan that aligns with the organization's mission and strategic plan Develop creative strategies to increase awareness, visibility, and engagement across Canada Promote programs, services, events, fundraising campaigns, podcasts, and community initiatives Utilize storytelling to highlight participant success stories, community impact, and lived experiences Collaborate on newsletters, mailings, media outreach, and promotional campaigns Social Media Manage and support social media outreach on social platforms Oversee content created by other volunteers and interns prior to posting. Focus on Accessibility Ensure all posts use accessible features like image descriptions (alt-text), captions, and clear, easy-to-read fonts. Drive Results Help direct our online audience to program sign-up forms, volunteer applications, and donation pages. Grow the organization’s online reach and community engagement Skills and Qualifications Working knowledge of branding, marketing, community outreach strategies, social media and digital engagement Ability to plan and document a sustainable marketing calendar Self-motivated and dependable Ability to think strategically and creatively, with a willingness to do the tactical Exceptional written communication skills with the ability to tailor messaging for different audiences Ability to organize ideas and translate into action Strong collaboration and interpersonal skills Passion for inclusion, accessibility, diversity, equity, and community impact Familiarity with digital accessibility practices or a strong willingness to learn. Preferred Experience 3-4+ years of experience in marketing, digital communications, social media management, or a related field (academic, professional, or volunteer experience accepted). Previous experience within a non-profit, and knowledge of digital accessibility is considered an asset. Commitment This is a one-year volunteer commitment with the possibility of renewal. The Volunteer Marketing Manager will play an important role in helping Connect4Life grow its presence, strengthen its brand, and continue creating inclusive opportunities for people of all abilities across Canada.

What you’ll do

Lead Connect4Life’s branding and rebranding efforts and develop a sustainable marketing plan to increase awareness and engagement across Canada. Coordinate social media and promotional content, ensure accessibility and brand consistency, and direct audiences to programs, volunteer opportunities, and donation pages.

Requirements

Applicants should have working knowledge of branding, marketing, community outreach, social media, and digital engagement, along with strong writing, planning, organizational, and collaboration skills. Three to four or more years of related experience is preferred; nonprofit experience and digital accessibility knowledge are assets, and a one-year volunteer commitment is expected.

Listed skills

• written communication · Preferred
• Collaboration · Preferred
• interpersonal communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Branding
• Marketing Strategy
• Community Outreach
• Social Media Management
• Digital Engagement
• Marketing Calendar Planning
• Content Review
• Storytelling
• Written Communication
• Campaign Promotion
• Digital Accessibility
• Audience Engagement
• Strategic Planning
• Collaboration
• Interpersonal Communication
• Project Organization

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Social Services