Sales Manager

Build your Career at Cooper Equipment Rentals We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work. Why Work with Us? Perks! Competitive salary (base salary + commission structure) Company vehicle + fuel card Excellent benefit package with premiums paid by the company RRSP Match Safety-minded organization Stable, year-round employment Continuous training, learning and development opportunities Fun-loving work environment with strong social responsibility Job Summary At Cooper Equipment Rentals, our business is powered by strong relationships and leaders who know how to turn opportunity into results. As Sales Manager, you’ll play a key role in driving revenue growth and market share across our Ottawa branches — leading a high-performing sales team and partnering closely with branch and operations leaders to deliver exceptional customer service. This is a hands-on leadership role for a sales professional who understands the equipment rental industry, thrives in a fast-paced environment, and knows how to coach, motivate, and hold a team accountable while keeping customers at the center of every decision. What You’ll Be Doing Duties and Responsibilities: Lead, coach, and inspire the sales team to achieve individual and team performance goals Foster a collaborative, accountable, high-performance sales culture Develop and execute sales strategies that drive revenue growth, profitability, and market share across the Ottawa Region Build and maintain strong relationships with key customers, serving as a trusted advisor and escalation point, resolving escalated issues with urgency and professionalism Manage the sales pipeline, expand high-potential accounts, and refine pricing and promotional strategies Partner closely with Branch Managers / operations teams to ensure seamless execution and customer service Conduct regular sales meetings, performance reviews, and pipeline discussions; track KPIs and report results to senior leadership Support collection efforts in partnership with the Credit & Collections team Collaborate with internal stakeholders to identify profitable equipment sales and fleet utilization opportunities Set annual goals and objectives aligned with branch and regional performance; monitor progress and adjust strategies as needed Represent Cooper at industry events and support brand visibility through networking and local marketing initiatives Take pride in your work, and bring energy, accountability, and professionalism to everything you do What You’ll Bring to the Team Qualifications and Requirements: 8+ years of outside sales experience, ideally within equipment rental, construction, industrial, or related industries 2+ years of sales leadership experience, with a proven ability to coach, mentor, and develop high-performing teams Strong knowledge of construction equipment and rental operations, including fleet utilization and profitability drivers A valid driver’s license and a satisfactory driver’s abstract (no more than 3 demerit points) Willingness to travel throughout the Ottawa area; this role is primarily field-based Proficiency with CRM platforms and Microsoft Office (Excel, Word, PowerPoint), and with PowerBI or similar data visualization tools A leadership style rooted in honesty, integrity, and trust — doing the right thing, even when no one’s watching Strong negotiation skills and the ability to move key customers toward value-based partnerships Comfortable leading customer presentations and meetings, articulating value, aligning solutions to customer needs, and influencing decision-makers Excellent communication skills and the ability to build relationships at all levels — internally and externally Strong business acumen, including experience managing budgets, AR and collections, reviewing P&Ls, and planning for growth The flexibility to manage multiple priorities and adapt quickly in a dynamic, fast-paced environment Want to learn more about career opportunities at Cooper Equipment Rentals? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers. At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment. Pay Range $100,000.00 - $125,000.00 annually Address Regional Ottawa ON A9A 9A9

Lead and coach a high-performing sales team to drive revenue growth and market share across Ottawa branches. Partner with operations leaders to manage the sales pipeline and ensure exceptional customer service delivery.

Requires over 8 years of outside sales experience and at least 2 years of sales leadership, preferably within the equipment rental or construction industry. Must possess a valid driver's license and proficiency in CRM and data visualization tools like PowerBI.

• Competitive salary • Commission structure • Company vehicle • Fuel card • Benefit package with premiums paid by the company • RRSP Match • Continuous training and development opportunities

• Microsoft OfficePreferred

Identified from the job description. Confirm important requirements above.

• Sales Leadership
• Outside Sales
• CRM Platforms
• Microsoft Office
• PowerBI
• Negotiation
• Budget Management
• P&L Review
• Pipeline Management
• Customer Relationship Management
• Coaching and Mentoring
• Strategic Planning
• Fleet Utilization
• Account Management
• Business Acumen
• Public Speaking

• Sales
• Management & Leadership
• Construction
• Customer Service & Support
• Logistics

Minimum experience

10+ years

Apply by

Sep 9, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level