Director, Customer Marketing

Turn customer success into Coveo’s next growth engine What if some of Coveo’s strongest growth opportunities are already within our customer base? Our customers are proving the value of AI-powered search and discovery at enterprise scale, and this role will define how we turn that value into deeper engagement, adoption, expansion, and advocacy. This is a customer marketing function you’ll help shape, not one you’ll simply inherit. Working closely with our Chief Customer Officer and leaders across Account Management, Customer Success, Professional Services, Field Technical Engagement, and Marketing, you’ll set the strategy connecting the entire customer journey. As our Director, Customer Marketing, you will: Own Coveo’s customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and the touchpoints that strengthen customer relationships from adoption through renewal and growth. Build our expansion and adoption marketing strategy, identifying the customer moments and signals that should trigger outreach and creating programs that increase product awareness, maturity, education, and use case expansion. Reimagine customer engagement beyond events through executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other experiences that create meaningful connections with our customers. Build a stronger advocacy and voice of the customer program, turning interviews, references, reviews, customer stories, and feedback into insights that influence our product, messaging, and go-to-market priorities. Own the customer communications and content strategy, including adoption guides, maturity programs, executive briefing materials, product release communications, and customer newsletters. Orchestrate customer marketing across Coveo, bringing Product Marketing, Campaigns, Field Marketing, and customer-facing teams into one cohesive plan while leading the team responsible for bringing that strategy to life. Here is what will qualify you for the role: Experience leading business-to-business customer, lifecycle, or retention marketing within an enterprise software or software-as-a-service organization, with meaningful ownership of adoption, renewal, expansion, and advocacy. A track record of building customer programs from the ground up, including voice of the customer initiatives that turn interviews and feedback into actionable insights. Strong experience developing adoption and customer health programs alongside renewal and expansion strategies. The ability to influence across functions and seniority levels, translating customer insights into clear priorities and mobilizing Marketing and customer-facing teams around them. What will make you stand out: You’ve built a customer marketing function or strategy from an early stage and know how to create structure where little exists. You’ve transformed fragmented customer signals, such as satisfaction, advocacy, product adoption, and renewal indicators, into insights leaders can act on. You know how to coach account teams and executives to make the most of meaningful customer moments and executive-level engagement. You’re comfortable testing, learning, and iterating quickly rather than waiting for a perfect program before putting it into market. Do you think you can bring this role to life? Send us your application, we want to hear from you! Join the Coveolife! We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background. This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume. Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.

The Director of Customer Marketing will define and execute the customer marketing strategy to drive engagement, adoption, expansion, and advocacy across the customer lifecycle. They will orchestrate cross-functional collaboration with product, sales, and customer success teams to build cohesive programs that turn customer success into a growth engine.

Candidates must have extensive experience in B2B customer, lifecycle, or retention marketing within an enterprise software or SaaS organization. A proven track record of building customer programs from the ground up and the ability to influence stakeholders across all seniority levels are essential.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Customer Marketing
• Lifecycle Marketing
• Retention Marketing
• B2B Marketing
• SaaS
• Customer Success
• Strategy Development
• Voice of the Customer
• Product Adoption
• Expansion Strategy
• Content Strategy
• Cross-functional Leadership
• Customer Engagement
• Data Analysis
• Communication Frameworks
• Influencing Skills
• Go-to-Market Strategy
• Customer Success Management
• Product Adoption Strategies
• Influencing Without Authority
• Coveo
• Newsletters
• Advocacy
• Voice of the Customer (VoC)
• Account Management
• Artificial Intelligence
• Business To Business
• Software As A Service (SaaS)
• Communication
• Customer Communications Management
• Customer Lifecycle Management
• Field Marketing
• Marketing
• Marketing Strategies
• Product Marketing
• Enterprise Application Software

• Marketing
• Management & Leadership
• Software
• Technology
• Customer Service & Support
• Director of Customer Marketing
• Director of Marketing
• Sales and Marketing Managers
• Marketing Managers

Minimum experience

10+ years

Posting language

English

Working hours

40 hours per week