Marketing Director

Job summary

Own Crafty Ramen’s CPG marketing strategy, budget, brand direction, and team, with a focus on increasing retail sales velocities and establishing the brand as a category leader. Partner with Sales on trade programs, use syndicated and retailer data to guide decisions, manage agencies and partners, and report performance and opportunities to senior leadership.

Job details

Crafty Ramen | Guelph, ON (Hybrid) | Full-time Work for one of the fastest-growing food brands in Canada! $115,000 - $125,000 + equity options + benefits + 3 weeks' vacation + free ramen Do you know what it takes to win in the frozen aisle? Have you grown velocities at retail, not just awareness? Do you want to build an entirely new category in Grocery? Can you turn a seven-figure budget into measurable sell-through while building a team that loves the work? Do you love eating free ramen? If your answer is "YES!", we want to meet you. Crafty Ramen is on a mission to become the household name for restaurant-quality ramen across North America. Our frozen ramen is on shelves in Canada and the US, and we're building the brand that leads the category. As our Director of Marketing, you will own CPG marketing strategy, the budget, and the team that delivers it. You'll report directly to the CEO and sit on our Senior Leadership Team. This is a role for a strong operator with a creative eye: someone who reads the velocity report before the engagement report, and still knows great creative when they see it. The role at a glance Reports to: CEO, with a seat on the Senior Leadership Team Your team: Marketing Manager, Marketing Coordinator, and fractional content, PR, and performance marketing partners Location: Guelph office, 3-4 days per week, with travel for trade shows and conferences We offer A base salary of $115,000 - $125,000 per year Equity options in Crafty Ramen Group benefits plan 3 weeks' vacation Free ramen Hybrid work: 3-4 days per week in our Guelph office A real say in where Crafty Ramen goes next What you'll get to do Own CPG marketing strategy with two clear goals: grow velocities in retail and build Crafty into the category leader Own a seven-figure marketing budget that grows with revenue, and show the return on every dollar Partner with our Director of Sales on trade spend budget, from promo calendars to retailer programs to post-event analysis Build shopper and in-store programs that move product off the shelf: demos, retail media, digital shopper marketing, and promotions Lead the brand: positioning, voice, packaging, and creative direction across every touchpoint Set the social media, creative and content strategy, and connect it to sales at the shelf Lead and develop a team of five: our Marketing Manager, Marketing Coordinator, and fractional content, PR, and performance marketing partners Select and manage agencies and fractional partners, and hold them accountable to results Use syndicated and retailer data (SPINS, Circana, NielsenIQ, retailer portals) to find what's working and act on it Represent Crafty Ramen at trade shows and industry conferences Report weekly, monthly, and quarterly to the leadership team on performance, spend, and opportunities What you bring 5+ years of CPG marketing experience, including 3+ years leading people Retail CPG experience in grocery or natural channels (frozen is a big plus) Experience growing velocities and supporting distribution gains with US retailers Experience working with sales on trade spend and promotional planning A strong creative background: you can brief, direct, and judge great work Social media experience and a clear view of how it drives retail sales Comfort turning syndicated and retailer data into decisions Experience managing agencies and fractional teams How you work Grit: you're a self-starter who is comfortable in a fast-paced environment, shares opinions openly, and uses data to tell a story Kaizen and a growth mindset: you're always looking for ways to improve, and you challenge current practices when needed Radical candour: you give and ask for direct feedback, with care A "do-er" mentality: you're a leader who is still happy to roll up their sleeves Our hiring process (3-4 weeks) Apply Phone screening Virtual interview with our CEO, Khalil Khamis (hiring manager) Interview with the CEO and co-founders Miki and Jared Ferrall Culture conversation with our Marketing Manager We respect your time, so there's no unpaid assignment. We'll talk through real problems together in the interviews instead. About Crafty Crafty Ramen is a rapidly growing company whose Core Values revolve around hospitality, integrity, consistency, teamwork, radical candour, and kaizen. Crafty's Mission: To become the household name for restaurant-quality ramen across North America. Crafty's Why: To create meaningful connections so that we can inspire the communities we serve. We have big plans to expand and evolve our offerings in new and delicious ways, always looking to think outside the bowl. Want to know more about us? Check us out at www.craftyramen.com. Our commitment We are dedicated to creating a work environment in which diversity and inclusion are a priority. We encourage applications from every community and do not discriminate based on race, religion, gender, age, sexual orientation, or any other status. Accommodations are available on request at every stage of our hiring process. This posting is for an existing vacancy (a newly created role). We do not use artificial intelligence to screen, assess, or select applicants. We will let every candidate we interview know the outcome within 45 days of their final interview.

What you’ll do

Own Crafty Ramen’s CPG marketing strategy, budget, brand direction, and team, with a focus on increasing retail sales velocities and establishing the brand as a category leader. Partner with Sales on trade programs, use syndicated and retailer data to guide decisions, manage agencies and partners, and report performance and opportunities to senior leadership.

Requirements

Requires at least five years of CPG marketing experience, including three or more years leading people, with grocery or natural-channel retail experience; frozen foods and experience with US retailers are strong advantages. Candidates should have experience with retail velocity growth, trade spend and promotions, creative and social media strategy, data-driven decision-making, and agency or fractional-team management.

Benefits

• Equity Options
• Group Benefits Plan
• Three Weeks' Vacation
• Free Ramen
• Hybrid Work

Listed skills

• Team Leadership · Preferred
• Creative Direction · Preferred
• Data analysis · Preferred
• Performance Reporting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CPG Marketing Strategy
• Retail Marketing
• Team Leadership
• Marketing Budget Management
• Trade Spend Planning
• Promotional Planning
• Shopper Marketing
• Retail Media
• Brand Positioning
• Creative Direction
• Social Media Strategy
• Data Analysis
• Agency Management
• Sales Collaboration
• Distribution Growth
• Performance Reporting

Job areas

• Marketing
• Management & Leadership
• Food & Beverage
• Sales
• Retail