CRM Strategist
The CRM Strategist will build and execute multi-channel CRM campaigns and develop audience segmentation and personalization strategies. They will also analyze campaign performance, define KPIs, and support product launches and go-to-market initiatives.
- Remote
- Toronto, Ontario, Canada
- Posted Aug 12, 2026
- Apply by Sep 11, 2026
- 1 position
Job summary
Our consulting agency client is seeking a CRM Strategist for a 12+ month remote contract (40 hrs/week). Rate: up to $60/hr T4. Must-Haves: Pharma/Life Sciences experience Product/brand launch experience CRM, lifecycle or digital marketing background Audience segmentation & customer journey strategy Campaign orchestration & marketing automation Strong stakeholder management What You'll Do: Build and execute multi-channel CRM campaigns Develop audience segmentation and personalization strategies Analyze campaign performance and optimize results Define KPIs and measure effectiveness Partner with creative, analytics, technology, media, and client teams Support product launches and go-to-market initiatives Qualifications: 5-10+ years in CRM, lifecycle marketing, digital marketing, or marketing strategy Experience with Salesforce Marketing Cloud, Salesforce CRM, Adobe Experience Cloud, and/or Microsoft Dynamics Strong understanding of customer data, personalization, and campaign execution Excellent communication and consulting skills Ability to manage multiple priorities in a fast-paced environment
What you’ll do
The CRM Strategist will build and execute multi-channel CRM campaigns and develop audience segmentation and personalization strategies. They will also analyze campaign performance, define KPIs, and support product launches and go-to-market initiatives.
Requirements
Candidates must have 5-10+ years of experience in CRM or digital marketing with specific expertise in Pharma or Life Sciences. Proficiency in platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, or Microsoft Dynamics is required.
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Crm Strategy
- Lifecycle Marketing
- Digital Marketing
- Audience Segmentation
- Customer Journey Strategy
- Campaign Orchestration
- Marketing Automation
- Stakeholder Management
- Salesforce Marketing Cloud
- Salesforce CRM
- Adobe Experience Cloud
- Microsoft Dynamics
- KPI Definition
- Product Launch
- Go-to-market Strategy
Job areas
- Marketing
- Consulting
- Healthcare
- Data & Analytics
- Management & Leadership
Additional details
- Minimum experience
- 10+ years
- Apply by
- Sep 11, 2026
- Posting language
- English
- Working hours
- 40 hours per week
- Location requirements
- Country, Greater Toronto Area, Canada
- Seniority
- Mid-Senior level
- Application method
- Direct apply is available