District Sales Manager - Western Canada

Job summary

The District Sales Manager is responsible for profitably growing the aftermarket business within Western Canada by developing and executing strategic sales plans. They will build and maintain key customer relationships while coordinating with cross-functional teams to ensure customer needs are met.

Job details

We are looking for a talented District Sales Manager - Western Canada to join our team specializing in sales for our Cummins’ business in Edmonton, AB, Canada. In this role, you will make an impact in the following ways: * Business Insight: You will translate marketplace trends into actionable strategies that sharpen competitive positioning and accelerate organizational growth. * Communicates Effectively: You will tailor messaging across audiences—technical, commercial, and executive—ensuring clarity, alignment, and momentum behind key initiatives. * Customer Focus: You will build trust-based relationships and deliver solutions that directly address customer priorities, increasing loyalty and long‑term revenue. * Articulating Value Proposition: You will demonstrate how products and services uniquely solve customer problems, differentiating the organization in competitive selling situations. * Channel Awareness: You will navigate and influence the channel ecosystem, ensuring partners are aligned, informed, and positioned to drive market penetration. * Pricing Strategy: You will shape pricing decisions by uniting cross‑functional stakeholders around data‑driven recommendations that protect margins and meet business targets. * Negotiations Excellence: You will lead structured, value‑based negotiations that secure favorable terms while maintaining strong, collaborative customer relationships. * Account Planning: You will define clear objectives, track progress, and guide execution to ensure accounts advance toward strategic, financial, and operational goals. RESPONSIBILITIES To be successful in this role you will need the following: * Deep Industry & Product Mastery: You’ll need strong heavy‑duty aftermarket knowledge, the ability to translate technical product details into customer value, and the confidence to deliver training that elevates customer capability and trust. * Strategic Relationship Building: Success depends on becoming a trusted advisor to store locations, gaining access to key buying influences, and maintaining a consistent presence through face‑to‑face visits and a disciplined call pattern. * Data‑Driven Sales Execution: You’ll rely on strong analytical skills, CRM proficiency, and pipeline discipline to monitor performance, identify opportunities, and execute territory plans that drive profitable growth. * Cross‑Functional Leadership: You’ll need to coordinate seamlessly with product, marketing, technical, training, and dealer teams—communicating insights upward and across the organization to influence decisions and ensure customer needs are met. Education, Licenses, Certifications: Required: College, university, or equivalent degree in Marketing, Sales or a related subject, or acceptable sales related work experience, or an acceptable combination of education and experience. This position may require licensing for compliance with export controls or sanctions regulations. Experience: Intermediate level of relevant work experience required. QUALIFICATIONS * 5+ years’ experience of aftermarket HD Truck Parts sales or sales within related industries * Strong sales analytical skills * CRM tools experience (Salesforce, preferred) * Ability to develop and grow strategic relationships * Excellent written & verbal communication * Complex problem-solving skills * Excellent presentation skills to both small and large audiences * Critical thinking & negotiation skills * Ability to travel 50% - 75% of the time Accountabilities * Profitably grow the aftermarket business within the assigned territory via sales plan development and execution. * Gain direct access to the buying influences within a customer by creating, managing, and maintaining key relationships. * Actively monitor sales metrics to highlight strengths, weaknesses, opportunities, and threats. * Laser focus on the opportunity pipeline to help ensure the greatest chance of winning and closing opportunities. * Optimize territory routing/travel to ensure high number of weekly face-to-face customer engagements * Build & maintain an excellent customer perception as being the local Meritor rep * Engage with cross-functional teams such as product, marketing, technical, and training to ensure customer needs are met. * Establish strong presence with leadership by presenting up-to-date territory and customer intel * Maintain a call pattern that equally distributes time spread across the different customer types * Coordinate with dealer sales managers to help surface opportunities and execute plans to drive results at the various key dealer groups Compensation Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our Company Pension Plan, Medical/Dental/Life Insurance, and a full complement of personal and professional benefits. At Cummins, we are committed to the principles of diversity and employment equity under the Employment Equity Act, and we strive to ensure that our workforce reflects the diverse nature of Canadian society. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. The successful candidate will be subject to our Pre-Employment Background Screening process which consists of a Criminal Background Check. Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

What you’ll do

The District Sales Manager is responsible for profitably growing the aftermarket business within Western Canada by developing and executing strategic sales plans. They will build and maintain key customer relationships while coordinating with cross-functional teams to ensure customer needs are met.

Requirements

Candidates must have at least 5 years of experience in aftermarket heavy-duty truck parts sales or related industries. A college or university degree in Marketing, Sales, or a related field is required, along with strong analytical and CRM skills.

Benefits

• Company Pension Plan • Medical Insurance • Dental Insurance • Life Insurance

Listed skills

• Problem solving · Preferred
• Data analysis · Preferred
• Negotiation · Preferred
• Communication · Preferred
• Critical Thinking · Preferred
• Relationship Building · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Strategy
• Account Planning
• Negotiation
• CRM Proficiency
• Salesforce
• Data Analysis
• Relationship Building
• Market Analysis
• Pricing Strategy
• Technical Sales
• Communication
• Presentation Skills
• Critical Thinking
• Problem Solving
• Strategic Planning
• Aftermarket Sales
• Employment Equity
• Influencing Skills
• Influencing Without Authority
• Complex Problem Solving
• Sales Metrics
• Analytical Skills
• Customer Relationship Management
• Customer Service
• Competitive Sales
• Sales
• Leadership
• Marketing
• Market Penetration
• Presentations
• Pricing Strategies
• Product Marketing
• Profitable Growth
• Sales Management
• Technical Training
• Value Propositions
• Verbal Communication Skills
• Plan Execution

Job areas

• Sales
• Management & Leadership
• Manufacturing
• Logistics
• District Sales Manager
• Territory / Regional Sales Manager
• Sales and Marketing Managers
• Sales Managers