Content Marketing Specialist (Bilingual EN/FR)

Job summary

The role involves owning content production across blogs, social channels, and newsletters in both English and French. Key duties include writing SEO-driven articles, producing short-form videos, and reporting on content performance KPIs.

Job details

About Cyberimpact Cyberimpact is a Canadian email marketing platform trusted by thousands of organizations, from growing businesses to large enterprises, colleges, municipalities, and associations. Our platform is fully bilingual, built for compliance, and keeps all data in Canada. We help organizations own their audience relationships and grow through email. We're one of Canada's fastest-growing companies, Canadian-owned and operated, and entering a new phase of growth. About the role You'll own content production across our blog, social channels, and newsletter in both English and French, bringing our editorial strategy to life across every channel. This is a hands-on role for someone who likes to ship. You'll take direction from the editorial calendar and growth priorities and turn it into published work, week after week, with real creative latitude in how it gets made. What you'll do Blog and long-form content (~60%) Write, edit, and publish blog content based on editorial, SEO, and AI search (AEO) briefs provided by the Growth Marketing Manager, including educational articles, product content, and customer stories. Support the production of reports, lead magnets, and white papers Adapt content into French while maintaining voice and quality Refresh and improve existing high-value content based on recommendations from the Growth Marketing Manager and content performance insights. Social and video (~20%) Own publishing, scheduling, and light community engagement across our social channels in both languages Produce and support thought leadership content for executives and subject matter experts, including LinkedIn posts, articles, videos, presentations, and speaking content. Script, record, and edit short-form video for social and YouTube Repurpose long-form assets (webinars, podcasts, reports) into platform-native formats Report insights, trends, and customer language back to the team Newsletter (~10%) Own newsletter production in English and French: planning, writing, building, and sending Grow the list and improve channel engagement over time Ad-hoc marketing support (10%) Support campaigns, launches, events, and other marketing initiatives as required Collaboration Work closely with the Growth Marketing Manager to execute the editorial strategy and content roadmap. Support the Director of Growth with demand generation initiatives, strategic campaigns, and thought leadership. Collaborate with the Event & Brand Experience Specialist to create and repurpose content for events, webinars, sponsorships, and brand initiatives. Reporting & Performance Produce monthly marketing performance reports covering content KPIs, including blog performance, social media, newsletters, video, and other relevant channels. Share insights and recommendations based on content performance to support continuous improvement. What success looks like A consistent publishing cadence across blog, social, video, and newsletter in both languages Organic traffic and engagement growth on content you produce Newsletter list and engagement growth Measurable signup and pipeline contribution from content What we're looking for 2 to 4 years creating content for a B2B or SaaS brand, with published work across at least two channels: blog, video, social, email Strong knowledge of SEO and how content gets discovered, including by AI search Professional fluency in English and French, with strong writing and editing skills in both (required) Able to script, record, and edit video independently Knowledge of Google Analytics, Search Console, SEMRush or other marketing analytics tools Organized and self-directed across multiple formats and deadlines Nice to haves Experience in Martech, SaaS, or email marketing Experience using AI tools (ChatGPT, Claude, Gemini, etc.) to accelerate research, drafting, editing, and content repurposing Experience with LinkedIn, YouTube, and social media scheduling tools Familiarity with Figma, Canva, a video editor, and an email marketing platform On-camera comfort

What you’ll do

The role involves owning content production across blogs, social channels, and newsletters in both English and French. Key duties include writing SEO-driven articles, producing short-form videos, and reporting on content performance KPIs.

Requirements

Candidates need 2 to 4 years of B2B or SaaS content creation experience and professional fluency in both English and French. Proficiency in SEO, video editing, and marketing analytics tools is required.

Listed skills

• French · Preferred
• Production · Preferred
• Collaboration · Preferred
• Canva · Preferred
• Data analysis · Preferred
• Reporting · Preferred
• Claude · Preferred
• ChatGPT · Preferred
• scheduling · Preferred
• Customer · Preferred
• email · Preferred
• English · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Bilingual Writing
• Content Marketing
• SEO
• AEO
• Video Production
• Social Media Management
• Email Marketing
• Copywriting
• Google Analytics
• Search Console
• SEMRush
• Content Strategy
• Editing
• B2B Marketing
• SaaS Marketing

Job areas

• Marketing
• Creative & Media
• Technology
• Software
• Data & Analytics