4 Internet Managers

Job summary

Manage and respond to dealership internet leads across email, chat, text, and phone, nurturing prospects toward confirmed appointments and coordinating accurate handoffs with sales teams. Track leads in CRM systems, analyze performance metrics, and improve response times, conversion rates, and digital customer engagement.

Job details

Company Description Dealer Intelligence Inc. is Canada’s largest private Business Development Center (BDC), delivering high-quality appointments to automotive dealerships across the country since 2014. The company’s inbound team specializes in proven techniques and best practices to convert inbound leads into showroom visits. Its outbound team leverages tools such as Blackbook and ChromeData to identify previous customers who are likely to repurchase and reengage them through personalized URLs and follow-up calls. Dealer Intelligence Inc. focuses on driving measurable results for dealership partners through data-driven outreach and customer-centric communication. Team members work in a fast-paced, performance-oriented environment with strong emphasis on service quality and lead conversion. Role Description The Internet Managers (4 openings) will be responsible for overseeing and optimizing online lead management for dealership clients in a full-time remote role. Day-to-day tasks include managing incoming internet leads, responding promptly and professionally to customer inquiries via email, chat, text, and phone, and nurturing prospects through the sales funnel to confirmed appointments. Internet Managers will coordinate with dealership sales teams to ensure accurate appointment information, track lead status, and update CRM systems regularly. They will analyze lead performance, identify opportunities to improve response times and conversion rates, and follow standardized scripts and best practices while customizing communications to individual customer needs. The role also involves monitoring online marketing channels, ensuring consistent messaging, and contributing feedback to improve digital campaigns and customer engagement strategies. Qualifications Experience managing internet or BDC leads in automotive, retail, or similar customer-focused environments; familiarity with dealership operations is an asset. Proficiency with CRM systems, lead management tools, and basic data entry; comfort working with online communication platforms (email, chat, SMS, video calls). Strong written and verbal communication skills, including clear, professional phone etiquette and the ability to tailor messages to different customer profiles. Excellent organizational and time-management abilities, with capacity to handle high lead volumes, prioritize tasks, and meet response and conversion targets. Demonstrated customer service skills, including active listening, problem-solving, and maintaining a courteous, respectful approach in all interactions. Ability to work independently in a remote environment, maintain consistent productivity, and collaborate effectively with dispersed team members and dealership staff. Comfort interpreting basic performance metrics (conversion rates, response times, appointment show rates) and using insights to adjust daily activities. Previous experience in automotive BDC, internet sales, call center, or inside sales is preferred; bilingual capability (English/French) is an advantage. High school diploma required; post-secondary education in business, communications, marketing, or a related field is considered an asset.

What you’ll do

Manage and respond to dealership internet leads across email, chat, text, and phone, nurturing prospects toward confirmed appointments and coordinating accurate handoffs with sales teams. Track leads in CRM systems, analyze performance metrics, and improve response times, conversion rates, and digital customer engagement.

Requirements

Candidates need experience managing internet or BDC leads in automotive, retail, or a similar customer-focused setting, along with CRM proficiency, strong communication, organization, and customer service skills. A high school diploma is required; automotive BDC, internet sales, call center, or inside sales experience is preferred, while related post-secondary education and English-French bilingual ability are assets.

Listed skills

• CRM Systems · Preferred
• Customer service · Preferred
• Data entry · Preferred
• Time management · Preferred
• Problem solving · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Internet Lead Management
• Customer Communication
• Appointment Setting
• CRM Systems
• Lead Management Tools
• Customer Service
• Sales Funnel Management
• Data Entry
• Lead Performance Analysis
• Conversion Rate Optimization
• Time Management
• Problem-Solving
• Automotive BDC Operations
• Online Marketing
• Written and Verbal Communication

Job areas

• Sales
• Customer Service & Support
• Marketing