Planner

Job summary

The Media Planner is responsible for the tactical communications planning process and providing strategic recommendations to clients. They support the media planning and buying process by translating client briefs into actionable ideas and ensuring flawless campaign implementation.

Job details

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Media planner is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or clients. The Media Planner is expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. The Media Planner is expected to be an active participant on their client accounts and actively contribute ideas and insights to achieve goals and objectives. Accountabilities: Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence. Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals. Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization. Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency. Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals. Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans. Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals. Qualifications: Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field. A minimum 1 year of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc. Knowledge and hands-on experience with media planning and buying tools. Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc. Excellent written and verbal communication skills. Must be able to work with cross functional teams and multiple stakeholders. Aptitude for priority management where it concerns managing multiple deliverables/work streams. Ability to organize ideas and present back information logically and sequentially. Additional information Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N] The salary range for this position is $50k-$55k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process. Location: Toronto Brand: Dentsu Media Time Type: Full time Contract Type: Permanent

What you’ll do

The Media Planner is responsible for the tactical communications planning process and providing strategic recommendations to clients. They support the media planning and buying process by translating client briefs into actionable ideas and ensuring flawless campaign implementation.

Requirements

Candidates must have a post-secondary degree or diploma in a relevant field and at least one year of media planning or buying experience. Proficiency in MS Office tools and strong communication skills are required for this role.

Benefits

• Medical • Dental • RRSP • Paid time off

Listed skills

• Data analysis · Preferred
• Microsoft Excel · Preferred
• MS-Office · Preferred
• Communication Skills · Preferred
• Stakeholder Management · Preferred
• Priority Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Media planning
• Media buying
• Strategic communications
• Data analysis
• Campaign optimization
• Marketing planning
• Brand management
• MS Office
• Excel
• Pivot tables
• VLOOKUP
• Communication skills
• Priority management
• Research tools
• Stakeholder management
• Vlookups
• Influencing Skills
• Influencing Without Authority
• Time Off Management
• Media Planning
• Business Results
• Planning
• Research
• Artificial Intelligence
• Brand Management
• Business Administration
• Communication Planning
• Display Devices
• Pivot Tables And Charts
• Marketing
• Marketing Planning
• Microsoft Outlook
• Microsoft Office
• New Product Development
• Microsoft PowerPoint
• Strategic Communication
• Tactical Communications
• Target Audience
• Verbal Communication Skills
• Prioritization

Job areas

• Creative & Media
• Marketing
• Data & Analytics
• Management & Leadership
• Planner
• Media Planner / Buyer
• Buyers
• Public Relations Specialists