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Browse current jobs- Employment type
- Full-time
- Experience level
- 3+ years
- Posting language
- English
- Location requirements
- Country, Toronto, Ontario, Canada
- Application method
- Apply on LinkedIn (LinkedIn sign-in required)
Job summary
Develop paid-social concepts, hooks, scripts, and briefs based on customer insights, product value, brand positioning, cultural trends, and platform behavior. Own the creative testing roadmap, analyze performance and fatigue, guide creators and production partners, and use learnings to shape future creative.
Job details
Our client in the Apparel & Fashion industry is hiring a Growth Creative Strategist! About this role We're looking for a conceptually strong, performance-minded Growth Creative Strategist to own the ideas, briefs, and testing strategy behind our paid creative. This hands-on role combines brand and direct-response thinking, turning customer insights, product stories, cultural trends, and performance data into distinct concepts that can be produced, tested, and optimized quickly across paid social. You'll write hooks, build testing matrices, brief creators, review edits, and use performance insights to guide what we create next. What You’ll Do Creative Strategy & Concept Development: Own the paid creative pipeline by developing concepts, hooks, scripts, and briefs grounded in customer insights, product value, brand positioning, cultural trends, and platform behavior. Translate campaign priorities into paid-first ideas and refresh winning concepts through new formats, messaging, talent, and storytelling. Testing & Performance: Own the creative testing roadmap in partnership with Media Buying, balancing new concepts with iterations of winners. Analyze performance across hooks, formats, messaging, products, and audiences, identify creative fatigue, and use data to guide new briefs and weekly testing priorities. Creative Development & Collaboration: Partner with Brand, Creative, Media Buying, and production teams to bring concepts from brief to final delivery. Guide creators, editors, and designers, provide actionable feedback on creative assets, maintain a library of tests and learnings, and identify new opportunities through customer feedback, competitor content, and platform trends. What We’re Looking For 3–5 years of experience in performance creative strategy, growth creative, paid social creative, copywriting, content strategy, or a related role for a consumer brand or agency. A portfolio that demonstrates strong concepts, clear briefs, direct-response thinking, and creative informed by performance. Hands-on experience developing paid social creative for Meta and TikTok. Strong understanding of testing, iteration, fatigue, and how metrics inform, but do not replace, creative judgment. Excellent writing skills, including hooks, scripts, headlines, and messaging angles. Strong visual taste and the ability to distinguish a meaningful concept from a superficial asset variation. Comfort reviewing data, identifying patterns, and translating learnings into specific creative actions. Ability to manage a high-volume roadmap and move from insight to brief quickly. Strong collaboration skills and comfort giving clear, constructive creative feedback. Fashion, beauty, activewear, lifestyle, or culturally relevant consumer experience is strongly preferred.
What you’ll do
Develop paid-social concepts, hooks, scripts, and briefs based on customer insights, product value, brand positioning, cultural trends, and platform behavior. Own the creative testing roadmap, analyze performance and fatigue, guide creators and production partners, and use learnings to shape future creative.
Requirements
Requires 3–5 years of relevant performance creative, growth creative, paid-social, copywriting, or content strategy experience, plus a portfolio demonstrating strong concepts, clear briefs, and performance-informed creative. Candidates should have hands-on Meta and TikTok experience, strong writing and visual judgment, data-analysis skills, and the ability to manage a high-volume roadmap and collaborate effectively; consumer fashion, beauty, activewear, or lifestyle experience is preferred.
Listed skills
- Data analysis · Preferred
- Cross-Functional Collaboration · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Creative Strategy
- Paid Social Advertising
- Concept Development
- Copywriting
- Creative Briefing
- Performance Analysis
- Creative Testing
- Direct-Response Marketing
- Customer Insights
- Meta Advertising
- TikTok Advertising
- Scriptwriting
- Data Analysis
- Creative Feedback
- Cross-Functional Collaboration
- Trend Analysis
Job areas
- Marketing
- Creative & Media
- Retail
- Art & Design