Marketing Operations Manager

About the Role Dynata is the world's largest first-party data and insights platform, powering research for the world's most recognized brands and agencies. Our marketing team is growing and operates at the intersection of data, technology, and strategy. We're looking for a Marketing Operations Manager to serve as the operational backbone of our marketing organization. You'll own the administration, integration, and reporting layer across our marketing technology stack. This is a builder role. You will develop and maintain the infrastructure that allows our team to be move quickly, measure accurately, and scale effectively across both our managed service and self-service platform offerings. What You'll Own Marketing Technology Administration & Integrations. Serve as the primary admin for HubSpot (marketing automation), ON24 (webinars), and adjacent tools. Design and maintain integrations (MS Dynamics 365) that create clean, bidirectional data flows across the stack. Build deeper connections with Snowflake and in product events Reporting & Performance Analytics. Build and maintain dashboards, attribution models, and campaign performance reports that translate marketing activity into business outcomes. Partner with leadership to define KPIs aligned to pipeline and revenue goals and deliver insights that drive investment decisions across channels and segments. Lead Management & Data Governance. Own the systems and lead lifecycle from capture to sales handoff Collaborate with GTM teams to introduce scoring models, segmentation logic, routing rules, and data hygiene standards. Ensure consistent data quality between HubSpot and Dynamics 365 to support both managed service and self-service GTM motions. Process Development & Project Prioritization. Identify operational gaps across the marketing organization and design scalable processes. Develop campaign templates to enable regional marketing teams to self-serve and follow approval guidelines. Manage a prioritized roadmap of initiatives based on business impact. Communicate progress, trade-offs, and recommendations clearly to marketing leadership and cross-functional stakeholders. AI Agent Implementation & Productivity Enablement. Leverage AI tools and agents to automate repetitive tasks, improve campaign velocity, and scale the team's capacity. Share best practices and enablement resources that help the broader marketing team adopt AI-powered workflows confidently. What You Bring MarTech Experience. 4–6+ years of hands-on marketing operations experience, with demonstrated proficiency in HubSpot, working knowledge of CRM platforms (Microsoft Dynamics 365 a plus) and product analytics tools (Amplitude a plus) Integration & Systems Thinking. Proven track record building integrations between marketing and sales systems. You understand how data flows through a tech stack and you can develop monitoring practices to identify and resolve issues promptly. Analytical Rigor with a Strategic Lens. You're the data SME on the Marketing team and confident in the reports and dashboards you develop and can drill down to explain patterns. Further, you can speak to the data and support budget allocation decisions with leadership. AI-Forward Mindset. You've implemented AI agents or automation tools (e.g., Claude, ChatGPT integrations, n8n, or similar) to meaningfully improve marketing workflows. You bring a practical, outcomes-oriented perspective to AI adoption. B2B Experience. Familiarity with the nuances of a B2B go-to-market motion, ideally in a company with both enterprise/managed service and product-led or self-service channels. You understand how different buyer journeys require different operational infrastructure.

The Marketing Operations Manager will oversee the administration and integration of marketing technology, ensuring efficient data flows and reporting. They will also develop processes to enhance operational efficiency and support the marketing team's strategic goals.

Candidates should have 4-6+ years of marketing operations experience, particularly with HubSpot and CRM platforms. A strong understanding of data integration, analytics, and AI tools is essential, along with familiarity in B2B marketing.

Identified from the job description. Confirm important requirements above.

• Marketing Operations
• HubSpot
• MS Dynamics 365
• Data Integration
• Reporting
• Performance Analytics
• Lead Management
• Data Governance
• Process Development
• Project Prioritization
• AI Implementation
• B2B Experience
• Campaign Management
• Data Quality
• Segmentation
• Automation Tools

• Marketing
• Data & Analytics
• Management & Leadership

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available